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Official qualification
Madrid
Learn to understand your market and apply technology with purpose to make strategic decisions and generate business impact.
Because it combines business management and marketing with practical, market-oriented training.
Companies demand professionals capable of using new technologies to generate a more efficient, personalised, relevant and effective operational and marketing management.
The Double Degree in Business Administration and Management + Marketing at UAX prepares you to gain in-depth knowledge of your clients and your market, identify opportunities and establish effective management strategies based on data.
The Degree includes the Data Professional Analyst CertifIcate by
UAX is a member of AACSB, the largest global business education alliance. This link with leading institutions in more than 100 countries guarantees internationally recognised degrees of excellence and high employability.
Companies are part of your day-to-day life on campus. You will participate in innovation projects, they will certify your skills and offer you internships from the first year. Companies such as Avanade, CIMPA and Sener are already developing talent and projects with our students.
Degree in Business Administration and Management + Degree in Marketing
Year 1
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0120111 | Contabilidad Financiera | OB | 6 |
| C0120112 | Ecosistema y Transformación Digital | FB | 6 |
| C0120113 | Fundamentos de Economía | FB | 6 |
| C0120114 | Habilidades de Comunicación en la Empresa | FB | 6 |
| C0120115 | Organización y Administración de Empresas | FB | 6 |
| C0121602 | Historia del Marketing y la Sociedad | FB | 6 |
| C0121603 | Introducción al Marketing | FB | 6 |
| TOTAL: | 42 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0120116 | Fundamentos de la Inteligencia de Negocio | FB | 6 |
| C0120117 | Fundamentos del Derecho | FB | 6 |
| C0120119 | Macroeconomía | OB | 6 |
| C0120120 | Matemáticas Empresariales | OB | 6 |
| C0121605 | Creatividad y pensamiento disruptivo en el Marketing | FB | 6 |
| C0121607 | Informática Aplicada | FB | 6 |
| TOTAL: | 36 | ||
Segundo Curso
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0220111 | Contabilidad de Sociedades y Costes | OB | 6 |
| C0220113 | Matemáticas Financieras | OB | 6 |
| C0220114 | Microeconomía | OB | 6 |
| C0220115 | Responsabilidad Social Corporativa | OB | 6 |
| C0221600 | Análisis y visualización de datos | OB | 6 |
| C0221602 | Marketing Estratégico | OB | 6 |
| C0221604 | Operaciones de Inversión y Financiación | OB | 6 |
| TOTAL: | 42 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0220116 | Economía Española y Mundial | OB | 6 |
| C0220117 | Estadística Empresarial | OB | 6 |
| C0220118 | Habilidades Directivas/Management Skills | FB | 6 |
| C0220119 | Inglés para los negocios/English for Business | FB | 6 |
| C0221605 | Comportamiento del Consumidor | OB | 6 |
| C0221609 | Plan de Marketing | OB | 6 |
| TOTAL: | 36 | ||
Tercer Curso
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0320110 | Derecho de la Empresa | OB | 6 |
| C0320112 | Dirección Estratégica | OB | 6 |
| C0320113 | Dirección y Gestión de Recursos Humanos | OB | 6 |
| C0320114 | Econometría | OB | 6 |
| C0321600 | Comercio electrónico/ E-commerce | OB | 6 |
| C0321603 | Políticas de Producto y Precio/ Product and Pricing Policies | OB | 6 |
| C0321604 | Retail Marketing / Retail Marketing | OB | 6 |
| TOTAL: | 42 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0320115 | Análisis de Estados Contables/Financial Statements Analysis | OB | 6 |
| C0320116 | Comercio Internacional/International Trade | OB | 6 |
| C0320117 | Fiscalidad de la Empresa/Taxation of the company | OB | 6 |
| C0320118 | Gestión de Operaciones y de la Innovación/Operations and Innovation Management | OB | 6 |
| C0321606 | Dirección de ventas y negociación/ Sales management and negotiation | OB | 6 |
| C0321608 | Marketing Internacional / International Marketing | OB | 6 |
| TOTAL: | 36 | ||
Cuarto Curso
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0321601 | Distribución y Logística/ Distribution and Logistics | OB | 6 |
| C0321602 | Métodos de Investigación de Mercados/ Market Research Methods | OB | 6 |
| C0420107 | Control Económico de la Empresa /Management Control Systems | OB | 6 |
| C0420108 | Dirección Financiera/Corporate Financial Management | OB | 6 |
| C0420109 | Informática de Gestión/Management Information Systems | OB | 6 |
| TOTAL: | 30 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0321605 | Comunicación Integral de Marketing / Integrated Marketing Communication | OB | 6 |
| C0321607 | Marketing aplicado a los dispositivos móviles/Marketing applied to mobile devices | OB | 6 |
| C0420111 | Prácticas Académicas Externas I/Internships | OB | 12 |
| C0420112 | Trabajo Fin de Grado | OB | 6 |
| TOTAL: | 30 | ||
Fifth Year
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0421600 | CRM y servicio al cliente/CRM and customer service | OB | 6 |
| C0421601 | Gestión de Comunidades Virtuales y Redes Sociales/Management of Virtual Communities and Social Networks | OB | 6 |
| C0421602 | Medición y Analítica Web / Measurement and Web Analytics | OB | 6 |
| C0421603 | Simulador empresarial de Marketing/Business Marketing Simulator | OB | 6 |
| TOTAL: | 24 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0421604 | Prácticas Académicas Externas 1/External Academic Internships 1 | OB | 12 |
| C0421605 | Trabajo Fin de Grado | OB | 6 |
| TOTAL: | 18 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| Optativa | OP | 24 | |
| TOTAL: | 24 | ||
List of Electives
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0421630 | Gestión de Marcas/Brand Management | OP | 6 |
| C0421631 | Marketing de Servicios/Services Marketing | OP | 6 |
| C0421632 | Marketing Directo y Relacional/Direct and Relationship Marketing | OP | 6 |
| TOTAL: | 18 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0321630 | Coaching y Desarrollo Profesional / Coaching and Professional Development | OP | 6 |
| C0321631 | Organización de Eventos/Organization of events | OP | 6 |
| C0421634 | Marketing Experiencial | OP | 6 |
| C0421635 | Planificación de Medios Publicitarios/Advertising Media Planning | OP | 6 |
| C0421636 | Prácticas Académicas Externas 2/External Academic Internships 2 | OP | 12 |
| TOTAL: | 36 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
Students of the double degree in Business Administration and Management + Marketing participate in real innovation projects proposed and managed by companies such as Avanade, CaixaBank, Eco Alf, CINPA or Quirón Salud among others.
All projects are aligned with the SDG 2030 (Sustainable Development Goals) of the 2030 agenda established by the United Nations Assembly.
These are some of the projects in which Business and Tech students are participating:
Two campuses for a unique experience
As a student at UAX Business and Tech you will be able to live a tailor-made university experience and choose between studying at our urban campus in the centre of Madrid Chamberí or studying for the first two years at our campus in Villanueva de la Cañada with more than 1,000,000m2.
You will be trained in facilities inspired by and shared with the company where the use of technological tools will be a common denominator. These are some of the facilities where you will work throughout your training:
International placements: As a student at UAX Business and Tech you will have the opportunity to undertake international placements at leading universities in key destinations such as the USA, London, China, Germany and Canada, among others.
These are some of the international universities where you will be able to do international placements:
International Internships: Students of the double degree in Business Administration and Management + Marketing will be able to carry out international internships in countries such as the USA, UK, Germany or Asian countries such as China, South Korea or Japan, among others.
At UAX you will be connected to the industry from the very beginning, participating in innovation projects with companies such as Vodafone and attending talks, lectures and workshops related to the sector.
You will be trained with the needs of companies in mind and you will enter the market convinced of your full potential.
You will do internships and you will be able to benefit from more than 8,000 collaboration agreements with the best companies.
Discover some of the companies where you can do your internship:
The Degree in Business Administration and Management + Commercial and Marketing Management has Career Services, where we provide you with everything you need to do your internships and institutions, to encourage contact with the professional world right from the start.
Studying the ADE + Marketing degree, you will be taught by more than 70% of professors who work in leading companies such as; Telefónica, PWC, Sigma Dos, etc...
These are some of the lecturers on the double degree in Business Administration and Marketing
Consult the complete list of the faculty of the Bachelor's Degree in Business Administration and Management + Marketing
1. SOLICITUD DE ADMISIÓN:
2. PRUEBA DE ADMISIÓN:
Para la evaluación asincrónica, se te pedirá que, y a lo largo de tu proceso de admisión, a través del portal de admisiones UAX, nos facilites:
El objetivo de ambas pruebas es tener la oportunidad de conocerte más en profundidad y con una visión más holística, para identificar en ti esas habilidades y competencias claves para tu admisión en la titulación solicitada; así como para un posterior acompañamiento personalizado a lo largo de tus estudios en UAX.
Para cualquier tipo de duda, solicita información y nuestro equipo de asesores te ayudara a completar el proceso.
UAX MAKERS
Carry out real projects with companies. The UAX Makers model is based on the collaborative work of students who coordinate to respond to a real project. To do this, we bring together profiles from different degrees, encouraging diversity of approaches and teamwork as the keys to achieving the best possible solution.
Hear first-hand about the experiences of companies and students, be inspired by the creativity and ingenuity of our maker projects and discover what life is like on our campus, full of activities and events for all tastes.
The meeting point for technology, business and students in the heart of Madrid
Everything you need to excel in your professional future
Professional staff
Meet some of your teachers
Scholarships and Grants to study at UAX
We know that studying is an investment. That's why we want to eliminate economic barriers and make it easy for you. Fill in the form and discover, with the help of our advisors, the scholarships, agreements and personalised grants that best suit your situation.
Comunidad de Madrid
Ayudas para alumnos con discapacidad igual o superior al 33% que cursen estudios en las universidades o centros superiores de enseñanzas artísticas de la Comunidad de Madrid.
Ministerio de Educación, Formación Profesional y Deportes
Conoce la información sobre las becas y ayudas convocadas por el ministerio de educación, formación profesional y deporte, según los diferentes tipos y niveles de enseñanza.
Atracción al Talento Investigador Predoctoral
Apoyo financiero para estudiantes sobresalientes que quieran desarrollar investigaciones innovadoras y contribuir al avance del conocimiento en sus disciplinas.
Estudiantes de Iberoamérica
Programa dirigido a ciudadanos iberoamericanos o extranjeros con residencia legal en países de influencia de la OEI. La beca cubre un 50% de descuento sobre el coste total de docencia.
Estudiantes de Ecuador
Programa dirigido a ciudadanos con nacionalidad y/o residencia ecuatoriana que deseen realizar una maestría en línea en España. La beca cubre un 50% de descuento sobre el coste total de docencia.
2025 II Edición
Ayudas para estudiantes de FP de grado superior, grado, posgrado o máster matriculados en universidades españolas con convenio Santander. Un complemento económico para apoyarte durante la realización de tus prácticas profesionales.
Si te graduaste en UAX y ahora estás pensando en cursar una nueva titulación, queremos seguir acompañándote. Por eso te ofrecemos una ayuda del 10% sobre el importe de docencia.
Si tienes un familiar directo (hasta 2º grado) matriculado en UAX, puedes beneficiarte de una ayuda del 5% sobre el importe de docencia. Porque estudiar en familia es aún mejor.
Estudiar dos titulaciones a la vez es un reto, y queremos apoyarte. Si ya estás en UAX y te matriculas en una segunda carrera, contarás con una ayuda sobre tu reserva y matrícula.
Si quieres seguir formándote con nosotros y pasar de Ciclos Formativos a Grado, de Grado a Grado o de Grado a Postgrado, apostamos por ti con una ayuda de hasta el 25% sobre la docencia.
Si tienes un buen expediente académico, queremos reconocer tu talento con una beca pensada para estudiantes de nuevo ingreso. (Excluye grado en Medicina).
Si ya has decidido dar el paso, formaliza tu matrícula con antelación y benefíciate de una ayuda directa. Una forma de premiar tu compromiso y planificar tu futuro con ventaja.
Si eres deportista de alto rendimiento, en UAX queremos ayudarte a compaginar tu pasión con tus estudios. Te ofrecemos ayudas específicas que pueden llegar hasta el 50% del importe de tu matrícula.
Recognised for boosting your professional future
The rankings place UAX among the best universities in Spain for its employability, innovation and training model connected to the reality of work.
Forbes ranks UAX as the private university with the most graduates working in its area (nearly 90%), thanks to a unique educational model firmly linked to the labour market through more than 8,800 agreements with companies.
The prestigious ranking of the BBVA Foundation and the IVIE recognises us as the university with the best job placement in Spain in 2023, consolidating our model focused on the real employability of our graduates.
The Coordenadas Institute of Governance and Applied Economics places UAX as the private university of reference in Madrid, highlighting our practical training model aligned with the reality of the market.
UAX obtains the highest rating of 5 stars and the overall "Excellent" badge for Employability, Teaching, Academic Development, Facilities, Online Teaching and Good Governance in the prestigious international QS Stars rating.
UAX is recognised as the second most innovative university in Spain, the only private university among the top three in the ranking. This recognition highlights our transversal commitment to AI and training in sustainability.
Según la Lista Forbes 2025, UAX se sitúa en el TOP 2 Universidades españolas referentes en la adopción de IA Generativa en la formación de sus estudiantes, desarrollando herramientas y modelos de aprendizaje innovadores alineados con la evolución tecnológica.
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El Doble Grado en Administración y Dirección de Empresas + Marketing de UAX te prepara para conocer en profundidad a tus clientes y tu mercado, identificar oportunidades y establecer estrategias directivas efectivas basadas en el dato.
Te formarás a través de metodologías Agile, recibirás formación estratégica en tecnologías disruptivas clave y trabajarás en proyectos interdisciplinares con estudiantes de otras facultades y empresas como Avanade, Ecoalf, Quirónsalud o Caixabank entre otras.
The Double Degree in Business Administration and Marketing combines training in business management with a strategic vision of the market and consumer behaviour. On the Business Administration side you will learn accounting, finance, operations and corporate strategy. On the Marketing side you will work on branding, market research, digital communication, advertising, consumer behaviour and data analytics. This programme is especially in demand by those who want to lead sales and marketing departments from a holistic business perspective, without limiting themselves to creativity or pure management.
Las salidas del Doble Grado ADE y Marketing son muy variadas y transversales. Puedes trabajar como director de marketing, brand manager, responsable de growth, product manager, consultor de negocio con perfil comercial o analista de mercados. También es un perfil muy buscado en startups y empresas de tecnología, donde se necesitan perfiles que entiendan tanto el producto como el mercado y el modelo de negocio. La combinación de habilidades analíticas y creativas te permite acceder tanto a grandes corporaciones como al ecosistema emprendedor.
It depends on what you want to do in the future. If your goal is to work as a designer, creative or audiovisual production specialist, a Marketing or Advertising degree may be enough. But if you want to move into management positions, manage teams and budgets, or understand the impact of marketing on business performance, the double degree gives you a real advantage. The foundation in ADE allows you to speak the language of general management and make decisions backed by financial data, which not all marketing profiles can do.
The Double Degree ADE + Marketing is an undergraduate degree, designed for those who are starting their university education without professional experience. The MBA, on the other hand, is a postgraduate degree aimed at experienced professionals who want to make a managerial leap. The two are complementary: many graduates of the double degree go on to take an MBA or a specialised Master's degree to strengthen their position. If you are at the point of choosing a university degree, the double degree is the most solid starting point to enter the world of marketing from a business perspective.
La duración del Doble Grado en ADE y Marketing suele ser de 5 años, aunque puede variar según la universidad entre 4,5 y 6 años. En ese tiempo obtienes las dos titulaciones oficiales, equivalentes a haber cursado cada grado por separado, pero con un plan de estudios integrado que elimina redundancias y optimiza el tiempo. Algunos programas incluyen un semestre o año de prácticas en empresa o de intercambio internacional, lo que alarga ligeramente la duración pero añade un valor diferencial importante.
Yes, increasingly so. Modern curricula include digital marketing, SEO and SEM, web analytics, social media management, e-commerce and marketing automation. However, the focus is strategic rather than operational: you will learn how to design digital strategies and interpret data, not necessarily how to execute campaigns in a technical way. If you want to delve deeper into specific tools such as Google Ads or Meta Business, the certification courses are a perfect complement to the university training.
A graduate of the Double Degree in Business Administration and Marketing stands out for being able to connect business strategy with commercial strategy. They know how to read a balance sheet, interpret profit margins and at the same time design a results-oriented campaign. In addition, they have training in data analysis, market research and persuasive communication. This hybrid profile is especially valued by companies looking for profiles that not only sell, but also contribute to the strategic direction of the company from the commercial area.
La nota de corte del Doble Grado ADE y Marketing varía según la universidad, pero generalmente oscila entre 9 y 12 puntos sobre 14. Es una titulación con alta demanda y plazas limitadas, por lo que la competitividad es notable. Las universidades privadas pueden tener procesos de admisión propios que incluyan entrevistas o pruebas de aptitud. Te recomendamos consultar la nota de corte oficial de cada centro para el curso académico actual, ya que puede variar año a año.
Other related qualifications
We have a very diverse academic offer, you are sure to find a programme that suits you.
Bachelor’s Degree in Business Management and Administration
Start:
September
Length:
4 years
Degree in Marketing
In collaboration with:
Start:
September
Length:
4 years
Higher Technician in Marketing and Advertising
In collaboration with:
Start:
September
Length:
2 years
Online Master's Degree in Digital Marketing
Start:
October
Length:
9 months
Degree in Business Administration and Management + Law
In collaboration with:
Start:
September
Length:
5 years
