Online Master’s Degree in Business Management and Administration (MBA)

Objectives

The objectives of the Master’s degree are:

CB6 – To possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – For students to be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – For students to be able to integrate knowledge and tackle the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Specifically, the main objective of this module is:

The course aims to equip students with an understanding of the various applications of data analysis techniques in a business context and how this aids decision-making to achieve the organisation’s objectives.

Prerequisites

There are no prerequisites.

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Learning outcomes

Knowledge:

RK1. To be familiar with the data analysis techniques to be applied, in order to establish the criteria to be taken into account in each situation when making business decisions.

Skills:

RS5. Make decisions on business matters based on the knowledge acquired.

Competence:

RC0. Acquire an in-depth understanding of the discipline, enabling students to synthesise and apply this knowledge critically to specific business situations.

RC15. Analyse data and information to produce an assessment that supports the organisation’s decision-making.

Course content description

1. Data and decision-making

2. Data exploration

3. Data prediction

4. Data integration and analysis

5. Data visualisation

6. Tools and methods for decision-making

Training activities

Lectures

Interactive classes

Assignments and case studies

Independent study, case studies or problem-solving, literature reviews

Tutorials

Knowledge tests

Assessment system and criteria

Your final mark will be based on the following assessment system:

60 per cent of your final mark will be based on your continuous assessment. The following will be taken into account:

• the assessment of the three feedback exercises completed throughout the term, which will be weighted (20% of the final mark).

• Active participation in forums, contributing your views, knowledge and experiences (10% of the final mark).

• Project submission: 30 per cent of the final mark.

The final exam for the module will account for: 40 per cent of the final mark.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Berenson, M. L., Levine, D. M., & Szabat, K. A.

Basic Business Statistics: Concepts and Applications

Pearson. 2022.

ISBN: 9780137400119

2. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E.

Multivariate Data Analysis

ed. Pearson. 2019.

ISBN: 129202190X

3. Kahneman, D.

Thinking, Fast and Slow

Farrar, Straus and Giroux. 2011.

ISBN: 9780374275631

4. Provost, F., & Fawcett, T.

Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking

O’Reilly Media. 2013.

ISBN: 1449361323

5. Shmueli, G., Bruce, P. C., Gedeck, P., & Patel, N. R.

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python

Wiley. 2020.

ISBN: 9781119549864

Objectives

The objectives of the Master’s degree are:

CB6 – To possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – For students to be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – For students to be able to integrate knowledge and tackle the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Specifically, the main objective of this module is:

The course aims to equip students with a broad understanding of activities related to the fields of marketing and sales, with a primary focus on understanding, analysing, evaluating and optimising the marketing and sales strategies of an organisation operating nationally and internationally.

Prerequisites

Candidates for whom this is stipulated must complete the following supplementary modules:

- Management

- Introduction to Business Law

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often within a research context

CB7 - Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a manner that will be largely self-directed or autonomous

Learning outcomes

Knowledge:

RK0. To acquire in-depth knowledge of the discipline, enabling them to synthesise and apply it critically to specific business situations.

Skills:

RS2. To improve commercial policies by using the knowledge acquired and applying the appropriate tools.

Competence:

RC5. Assess the international marketing environment and the international marketing mix in order to position products or services appropriately.

RC13. Critically analyse the company’s various commercial policies with a view to improving them.

Description of the content

1. The global marketing mix and the international market

2. Product decisions

3. Pricing decisions

4. Advertising decisions

5. Distribution decisions

6. The sales force and its management

Training activities

Lectures

Interactive classes

Assignments and case studies

Independent study, case studies or problem-solving, literature reviews

Tutorials

Knowledge tests

Assessment system and criteria

Your final mark will be based on the following assessment system:

60 per cent of your final mark will be based on your continuous assessment. The following will be taken into account:

• the assessment of the three feedback exercises completed throughout the term, which will be weighted (20% of the final mark).

• Active participation in forums, contributing your views, knowledge and experiences (10% of the final mark).

• Project submission: 30 per cent of the final mark.

The final exam for the module will account for: 40 per cent of the final mark.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Armstrong, G., & Kotler, P.

Principles of Marketing

Pearson. 2021.

ISBN: 978-129234113

2. Chaffey, D., & Ellis-Chadwick, F.

Digital Marketing: Strategy, Implementation and Practice

Pearson. 2022.

ISBN: 978-027374610

3. Hutt, M. D., & Speh, T. W.

Business Marketing Management: B2B

Cengage Learning. 2021.

ISBN: 9780357718230

4. Jobber, D., & Ellis-Chadwick, F.

Principles and Practice of Marketing

McGraw-Hill Education. 2020.

ISBN: 9781526849533

5. Kotler, P., Kartajaya, H., & Setiawan, I.

Marketing 5.0: Technology for Humanity

Wiley. 2021.

ISBN: 978-111966851

6. Kotler, P., Keller, K. L.

Marketing Management

Pearson. 2022.

ISBN: 9781292404813

7. Moncrief, W. C., Marshall, G. W., & Lassk, F. G.

Sales Management: Analysis and Decision Making

Routledge. 2022.

ISBN: 978-113885802

Objectives

The objectives of the Master’s degree are:

CB6 – To possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – For students to be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – For students to be able to integrate knowledge and tackle the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Specifically, the main objective of this module is:

The course aims to provide students with a broad overview of supply chain activities, focusing primarily on understanding, analysing, evaluating and optimising the key elements that will enable operations to be carried out effectively, in accordance with the necessary quality guidelines and using the relevant technological resources.

Prerequisites

Depending on the candidate’s profile, the prerequisites are to have completed the following supplementary modules:

- Management

- Introduction to Business Law

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often within a research context

CB7 - Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a manner that will be largely self-directed or autonomous

Learning outcomes

Knowledge:

RK0. To acquire in-depth knowledge of the discipline, enabling them to synthesise and apply it critically to specific business situations.

Skills:

RS3. Improve supply chain management by applying the knowledge acquired.

Competence:

RC1. Students discuss, argue and propose sound solutions to complex business problems.

RC6. Distinguish the role of operations management in the planning, organisation and management of the resources required to produce a company’s products and services.

C14. Analyse supply chain operations and strategies to ensure they are aligned with the organisation’s overall strategic vision.

Course content

1. Product design and personnel selection

2. Quality management

3. Facility and workstation design

4. Supply chain management

5. Process re-engineering

6. Technology applied to operations management

Training activities

Lectures

Interactive classes

Assignments and case studies

Independent study, case studies or problem-solving, literature reviews

Tutorials

Knowledge tests

Assessment system and criteria

Your final mark will be based on the following assessment system:

60 per cent of your final mark will be based on your continuous assessment. The following will be taken into account:

• the assessment of the three feedback exercises completed throughout the term, which will be weighted (20% of the final mark).

• Active participation in forums, contributing your views, knowledge and experiences (10% of the final mark).

• Project submission: 30 per cent of the final mark.

The final exam for the module will account for: 40 per cent of the final mark.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Chase, R. B., Jacobs, F. R., & Aquilano, N. J.

Operations and Supply Chain Management

McGraw-Hill Education. 2021.

ISBN: 9781265071271

2.- Heizer, J., Render, B., & Munson, C.

Operations Management: Sustainability and Supply Chain Management (13th ed.)

Pearson. 2020.

ISBN: 9780135662083

3. Slack, N., & Brandon-Jones, A.

Operations Management (9th ed.)

Pearson. 2019.

ISBN: 978-129225396

Supplementary:

4.- George, M. L., Rowlands, D., Price, M., & Maxey, J.

The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and Speed.

McGraw-Hill Education. 2021.

ISBN: 0071441190

5.- Liker, J. K.

The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer

McGraw-Hill. 2004.

ISBN: 0071392319

6. Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E.

Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies (4th ed.)

McGraw-Hill Education. 2021.

ISBN: 9781264206629

Objectives

The objectives of the Master’s degree are:

CB6 – To possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – For students to be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – For students to be able to integrate knowledge and tackle the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Specifically, the main objective of this module is:

The course aims to provide a critical understanding of a company’s financial statements, as well as other aspects of profitability, management and financing, with a view to addressing a company’s financial decision-making, whilst recognising the consequences these may have within the context of the market, the company and its wider ecosystem.

Prerequisites

As a prerequisite, students must have completed the supplementary module on ‘Fundamentals of Accounting and Finance’ before taking this course. Students required to undertake this supplementary module are those with qualifications related to the following degrees or similar courses:

1. Diploma in Management and Public Administration.

2. Technical Engineering.

3. Diploma in Labour Relations.

4. Bachelor’s degrees other than those in Business Administration, Management or business-related fields.

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often within a research context

CB7 – Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a manner that will be largely self-directed or autonomous

Learning outcomes

Knowledge:

RK0. To acquire in-depth knowledge of the discipline, enabling them to synthesise and apply it critically to specific business situations.

Skills:

RS4. Analyse how and why organisations make specific decisions in the financial sphere.

Competence:

RC1. Students discuss, argue and propose sound solutions to complex business problems.

RC7. To evaluate investment plans, financial analysis, and financial planning and control in order to make the necessary decisions.

Course content description

1. Financial Statements and Cash Flow

2. Analysis of financial statements

3. Sources of capital and their valuation

4. Risk and return

5. Cost management

6. Corporate finance

Training activities

Lectures

Interactive classes

Assignments and case studies

Independent study, case studies or problem-solving, literature reviews

Tutorials

Knowledge tests

Assessment system and criteria

Your final mark will be based on the following assessment system:

60 per cent of your final mark will be based on your continuous assessment. The following will be taken into account:

• the assessment of the three feedback exercises completed throughout the term, which will be weighted (20% of the final mark).

• Active participation in forums, contributing your views, knowledge and experiences (10% of the final mark).

• Project submission: 30 per cent of the final mark.

The final exam for the module will account for: 40 per cent of the final mark.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Amat, Oriol and Soldevila, Pilar

Accounting and Cost Management

Profit Editorial. 2024.

ISBN: 978-849295629

2. Fernández, Pablo

Business Valuation

Gestión 2000. 2005.

ISBN: 9788480883092

3. Martinez Abascal, Eduardo

Finance for Managers

McGraw Hill. 2012.

ISBN: 9788448175351

4. Stanley Myint & Fabrice Famery

The Handbook of Corporate Financial Risk Management

Risk Books. 2012.

ISBN: 9781906348922

Objectives

The objectives of the Master’s degree are:

CB6 – To possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – For students to be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – For students to be able to integrate knowledge and tackle the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Specifically, the main objective of this module is:

The module trains students in organisational and human resources management with the aim of analysing the complexities and challenges of human resources management, in order to align the company’s objectives with the latest practices and trends that optimise such management.

Prerequisites

There are no prerequisites

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often within a research context

CB7 – Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a manner that will be largely self-directed or autonomous

Learning outcomes

Lectures

Interactive classes

Assignment work and case studies

Independent study, case or problem-solving, literature reviews

Tutorials

Assessments

Course content

1. Strategic HR management

2. HR planning

3. HR Recruitment and Training

4. HR performance and appraisal

5. HR Representation and Protection

6. Trends, challenges and an international perspective

Training activities

Lectures

Interactive classes

Assignments and case studies

Independent study, case studies or problem-solving, literature reviews

Tutorials

Knowledge tests

Assessment system and criteria

Your final mark will be based on the following assessment system:

60 per cent of your final mark will be based on your continuous assessment. The following will be taken into account:

• the assessment of the three feedback exercises completed throughout the term, which will be weighted (20% of the final mark).

• Active participation in forums, contributing your views, knowledge and experiences (10% of the final mark).

• Project submission: 30 per cent of the final mark.

The final exam for the module will account for: 40 per cent of the final mark.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. C.H. Besseyre des Horts

Strategic Human Resource Management

Deusto Publishers. 1989.

ISBN: 978-842340810

2. Federico Tarazona Llácer (ed.)

Strategic Audit of the Human Resources Function

Tirant le Blanch Publishers. 2016.

ISBN: 9788491194354

3. Manuel Peña Baztán

Personnel Management: Organisation and Techniques

ESDE Collection. 1986.

ISBN: 9788425506192

4. Marco Vázquez Esteban

Human Resources and Corporate Social Responsibility (2nd Edition)

Síntesis Publishers. 2020.

ISBN: 9788491711643

Objectives

The objectives of the Master’s degree are:

CB6 – To possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – For students to be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – For students to be able to integrate knowledge and tackle the complexity of forming judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Specifically, the main objective of this module is:

The course aims to integrate all the knowledge acquired throughout the Master’s programme to formulate strategy within an organisation, as well as to develop a holistic and multifunctional perspective that incorporates the ethical, governance and sustainability principles essential in the business contexts evolving at national and international levels.

Prerequisites

There are no prerequisites

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a manner that will be largely self-directed or autonomous

Learning outcomes

Knowledge:

RK0. To acquire in-depth knowledge of the discipline, enabling them to synthesise and apply it critically to specific business situations.

Competence:

RODS. Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to operate with integrity in a professional environment.

RC10. Integrate the knowledge acquired in previous modules to formulate and implement strategy from holistic and multifunctional perspectives.

Skill:

RS8. Analyse real-life business situations to develop creative solutions from a strategic management perspective

Course content description

1. Business unit strategy.

2. Corporate strategies

3. International market strategies

4. Tools for strategic decision-making

5. Corporate governance

6. Business ethics

Training activities

Lectures

Interactive classes

Assignments and case studies

Independent study, case studies or problem-solving, literature reviews

Tutorials

Knowledge tests

Assessment system and criteria

Your final mark will be based on the following assessment system:

60 per cent of your final mark will be based on your continuous assessment. The following will be taken into account:

• the assessment of the three feedback exercises completed throughout the term, which will be weighted (20% of the final mark).

• Active participation in forums, contributing your views, knowledge and experiences (10% of the final mark).

• Project submission: 30 per cent of the final mark.

The final exam for the module will account for: 40 per cent of the final mark.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Bartlett, C. A., & Beamish, P. W.

Transnational management

Cambridge University Press. 2018.

ISBN: 9781108422437

2. Johnson, G., Scholes, K., & Whittington, R.

Strategic Management (Vol. 5, pp. 53–61)

Prentice Hall. 2006.

ISBN: 978-842054618

3. Porter, M. E.

Competitive Advantage: Creating and Sustaining Superior Performance

Patria Publishing Group. 2016.

ISBN: 9788436823219

4. Rodrik, D.

The Paradox of Globalisation

Antoni Bosch, editor. 2012.

ISBN: 978-849534861

5. Tovstiga, G.

Strategy in Practice: The Professional Guide to Strategic Thinking

Ediciones Granica. 2013.

ISBN: 9789506416331

Objectives

The objectives of the Master’s degree are:

CB6 – To possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – For students to be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – For students to be able to integrate knowledge and tackle the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Specifically, the main objective of this module is:

The main objective of the module is to understand the different business models in order to identify business opportunities that generate competitive advantages from an international perspective.

Prerequisites

There are no prerequisites

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often within a research context

CB7 – Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a manner that will be largely self-directed or autonomous

Learning outcomes

Knowledge:

RK2 Identify the best method for internationalising the business and its effects on the company’s departments.

Skills:

RS6 Draw up a business plan and effectively communicate and pitch new business concepts to potential investors.

RS0 Students apply an international perspective to organisational management in order to respond to the challenges of globalisation.

Competence:

RC1 Students discuss, argue and propose sound solutions to complex business problems.

Course content description

1. The business model

2. Business Plan

3. Raising finance

4. Emerging businesses

5. Ways of internationalising

6. The impact of internationalisation on different departments

Training activities

Lectures

Interactive classes

Assignments and case studies

Independent study, case studies or problem-solving, literature reviews

Tutorials

Knowledge tests

Assessment system and criteria

Your final mark will be based on the following assessment system:

60 per cent of your final mark will be based on your continuous assessment. The following will be taken into account:

• the assessment of the three feedback exercises completed throughout the term, which will be weighted (20% of the final mark).

• Active participation in forums, contributing your views, knowledge and experiences (10% of the final mark).

• Project submission: 30 per cent of the final mark.

The final exam for the module will account for: 40 per cent of the final mark.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Aulet, B.

The Discipline of Entrepreneurship

LID Editorial Empresarial. 2015.

ISBN: 978-848356406

2. Barringer, R. and Duane Ireland, R.

Entrepreneurship: Successfully Launching New Ventures

Pearson Education Limited. 2022.

ISBN: 978-935306649

3. Blank, S.

The Four Steps to the Epiphany: Successful Strategies for Products that Win

K&S Ranch Press. 2005.

ISBN: 9780989200509

4. Brown, T.

Designing Change: How Design Thinking Transforms Organisations and Inspires Innovation. Knowledge Management

Empresa Activa. 2020.

ISBN: 978-841699726

5. Calvo, N.; Fernández-Laviada, A.; Monje-Amor, A. and Atrio, Y.

Global Entrepreneurship Monitor. GEM Spain Report 2023–2024.

University of Cantabria. 2024.

ISBN: 0000000000

https://doi.org/10.22429/Euc2024.000

6.- Cremades, A.

The Art of Start-up Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know.

Wiley. 2016.

ISBN: 978-111919183

7. Maurya, A.

Running Lean: Iterate from Plan A to a Plan That Works

O’Reilly Media. Cambridge. 2012.

ISBN: 9781449305178

8. Osterwalder, A. and Pigneur, Y.

Business Model Generation

John Wiley & Sons, Inc. New Jersey. 2011.

ISBN: 978-842342799

9. Ries, E

The Road to the Lean Startup

Deusto. 2018.

ISBN: 9788423429196

10. Ries, E.

The Lean Startup Method: How to Build Successful Companies Using Continuous Innovation

Deusto. 2013.

ISBN: 9788423409495

11. Trías de Bes, F. and Kotler, P.

Innovate to Win. The A-F Model

Ediciones Urano. 2011.

ISBN: 9788492452743

12. Trías de Bes, F.

The Entrepreneur’s Black Book: Don’t Say You Weren’t Warned.

Empresa Activa. 2007.

ISBN: 9788416997886

13.- Viki, T. and Pohl, H. N.

Pirates in the Navy: How Innovators Lead Transformation

Benneli Jacobs. 2022.

ISBN: 978-173979850

Objectives

The objectives of the Master’s degree are:

CB6 – To possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – For students to be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – For students to be able to integrate knowledge and tackle the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a way that will

be largely self-directed or autonomous

Specifically, the main objective of this module is:

Prerequisites

There are no prerequisites

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often within a research context

CB7 – Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to

specialist and non-specialist audiences in a clear and unambiguous manner

CB10 - Students should possess the learning skills that enable them to continue their studies in a manner that will be largely self-directed or autonomous

Learning outcomes

Knowledge:

RK0. To acquire in-depth knowledge of the discipline, enabling them to synthesise and apply it critically to specific business situations.

Competence:

RC0. Students evaluate contemporary issues and/or different points of view, creatively and systematically, to decide whether or not to apply them.

RC8. Analyse the importance of IT within an organisation and the strategies that can be applied to create a competitive advantage.

RC9. Reflect on the information systems currently used by companies to improve their operations and decision-making.

Skill:

RS9. Select the appropriate IT tool for each specific situation.

Course content

1. Challenges of the digital age

2. Necessary technological infrastructure

3. Technology security

4. E-business

5. E-commerce

6. Innovation, IT and decision-making

Training activities

Lectures

Interactive classes

Assignments and case studies

Independent study, case studies or problem-solving, literature reviews

Tutorials

Knowledge tests

Assessment system and criteria

Your final mark will be based on the following assessment system:

60 per cent of your final mark will be based on your continuous assessment. The following will be taken into account:

• the assessment of the three feedback exercises completed throughout the term, which will be weighted (20% of the final mark).

• Active participation in forums, contributing your views, knowledge and experiences (10% of the final mark).

• Project submission: 30 per cent of the final mark.

The final exam for the module will account for: 40 per cent of the final mark.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Castells

The Information Age: Economy, Society and Culture.

Alianza Editorial. 2020.

ISBN: 978-84-206-94

2. Laudon, K. C., & Laudon, J. P.

Management Information Systems

Pearson Education. 2021.

ISBN: 978-84-8322-9

3. Turban, E., King, D., Lee, J., Liang, T.-P., & Turban, D

E-commerce and Online Business

Pearson Education. 2018.

ISBN: 978-84-8322-9

Objectives

The programme aims to train highly qualified professionals in business leadership and management. The programme will provide students with training that offers a comprehensive, strategic and global perspective on the different areas of a business and how they interrelate, equipping them with the critical analysis skills needed to describe, analyse and propose solutions to specific business contexts.

Furthermore, it is worth noting that Alfonso X El Sabio University educates all its graduates through an educational approach that emphasises effective communication, teamwork, analytical thinking, creativity and ethical leadership, whilst promoting the goals of sustainable development. All of this takes place within the framework of democratic values and respect for human rights and the social inclusion of all people, regardless of their race, gender or functional diversity. This approach is based on the acquisition of cross-cutting skills that are essential for 21st-century professionals and which are geared towards fulfilling the objectives for university education set out in Article 4 of Royal Decree 822/2021 and paragraphs 1 and 2 of Article 35 of Law 7/2021 of 20 May on climate change and the energy transition.

Specifically, the main objective of the work placement is:

The placement is intended to serve as a bridge for the student between their student experience and that of working in a company, and as a practical setting for applying the knowledge acquired and for observing in real-life situations how that knowledge is applied by far more experienced professionals.

Prerequisites

The conditions for admission to this degree programme are determined in accordance with the provisions of Article 18 of Royal Decree 822/2021 of 29 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Competencies

CB6 – Possess and understand knowledge that provides a basis or opportunity for originality in the development and/or application of

ideas, often in a research context

CB7 – Students should be able to apply the knowledge they have acquired and their problem-solving skills in

new or unfamiliar settings within broader (or multidisciplinary) contexts related to their field of study

CB8 – Students should be able to integrate knowledge and address the complexity of making judgements based on

information which, whilst incomplete or limited, includes reflections on the social and ethical responsibilities associated with the

application of their knowledge and judgements

CB9 - Students should be able to communicate their conclusions and the underlying knowledge and reasoning to specialist and non-specialist audiences clearly and unambiguously

CB10 – Students should possess the learning skills that will enable them to continue their studies in a manner that will be largely self-directed or autonomous

Learning outcomes

Knowledge:

RK3. To be familiar with the working methodology of the professional environment in which they will operate.

Competence:

RC3. Students demonstrate the acquisition and application of transferable skills for employability, such as teamwork,

and managing change.

RC11. Gain practical experience that facilitates entry into the labour market and enhances future employability.

Description of the content

The content will depend on the job description set by the company where the work placement will take place; these placements will be supervised by both the company and the University.

Training activities

Lecture

Simulation environments

Service-learning

Collaborative learning

Assessment system and criteria

Report from the external placement tutor 40%

Report by the academic supervisor of the external placement 30%

External placement report 30%

Objectives

The programme aims to train highly qualified professionals in business leadership and management. The programme will provide students with training that offers a comprehensive, strategic and global perspective on the different areas of a business and how they interrelate, equipping them with the critical analysis skills needed to describe, analyse and propose solutions to specific business contexts.

Furthermore, it is worth noting that Alfonso X El Sabio University educates all its graduates through an educational approach that emphasises effective communication, teamwork, analytical thinking, creativity and ethical leadership, whilst promoting the goals of sustainable development. All of this takes place within the framework of democratic values and respect for human rights and the social inclusion of all people, regardless of their race, gender or functional diversity. This approach is based on the acquisition of cross-cutting skills that are essential for 21st-century professionals and which are geared towards fulfilling the objectives for university education set out in Article 4 of Royal Decree 822/2021 and paragraphs 1 and 2 of Article 35 of Law 7/2021 of 20 May on climate change and the energy transition.

Specifically, the Master’s Thesis aims to integrate all the knowledge and skills developed across all modules of the degree programme, thereby helping students to achieve a skills profile consistent with the objectives of the Master’s degree.

Entry requirements

The conditions for admission to this degree programme are determined in accordance with the provisions of Article 18 of Royal Decree 822/2021 of 29 September, which establishes the organisation of university education and the procedure for ensuring its quality.

There are no prerequisites for commencing the Master’s Thesis (TFM), but students must have passed all their credits in order to proceed to the defence of the TFM.

Learning outcomes

Knowledge:

RK0. To acquire in-depth knowledge of the discipline, enabling them to synthesise and apply this knowledge critically to specific situations

Skills:

RS0. Students apply an international perspective to organisational management in order to respond to the challenges of globalisation.

RS7. Apply an appropriate methodology to address a problem related to a business topic and/or their professional practice.

Competence:

RODS. Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a

cross-disciplinary perspective and clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to function

with integrity in a professional environment.

RC0. Students evaluate contemporary issues and/or different points of view, creatively and systematically, to decide whether or not to apply them.

RC1. Students discuss, argue and propose sound solutions to complex business problems.

RC2. Students demonstrate the ability to communicate orally and in writing to persuade specialist and non-specialist audiences.

RC3. Students demonstrate the acquisition and application of transferable skills for employability, such as teamwork,

and change management.

RC12. Demonstrate independent critical thinking in the evaluation and synthesis of information related to the discipline and/or its practice.

Course description

The Master’s Thesis aims to integrate all the knowledge and skills developed across all modules of the degree programme in order to help students achieve a skills profile consistent with the objectives of the Master’s degree.

Specific information sessions will be held at the start of the Master’s programme to outline the main milestones of the Master’s Thesis, as well as the topics that may be presented as the main focus of the thesis.

Teaching activities

Lecture

Preparation of the Master’s Thesis

Public oral defence of the Master’s Thesis

Tutorials

Assessment system and criteria

Master’s Thesis Report 70%

Defence and presentation of the Master’s Thesis before the assessment panel 30%