MBA Dirección, gestión estratégica e Innovación de Oficina de Farmacia

You will acquire the necessary skills and competences to manage a pharmacy in a strategic, efficient and innovative way:

-Efficient management in a competitive environment: optimisation of resources, administrative, financial and operational processes.

-Adapting to change: responding to new regulations, technologies and trends in the pharmaceutical market.

Patient-centred care: identification of patient needs and personalisation of services.

- Leadership and team management: strategic decision-making, people management and human resources.

-Pharmaceutical marketing: strategies to attract and retain customers, including trade marketing and negotiation with the industry.

-Digitalisation: integration of technological tools to improve the efficiency and competitiveness of the pharmacy.

-Service innovation: design and provision of new differentiating professional services.

- Financial management: implementation of profitable and sustainable economic models, with an analytical and strategic approach.

- Logistics and operations: advanced knowledge of procurement, stock control and purchasing optimisation.

- Global vision of the sector: application of knowledge in other areas such as distribution or laboratories.

- Leadership in pharmaceutical and biotechnology companies.

- Innovative business models: evaluation and application of new forms of management and development in the pharmaceutical environment.

Luis de la Fuente Ruiz:

Degree in Pharmacy from the Complutense University of Madrid, Master MBA from Esic, Master in Marketing Management from IE, advanced course in digital marketing from the UB. He also has 11 years of experience in executive positions in the pharmaceutical industry (L'Óreal Group).

He is currently CEO at Mediformplus and advisor to pharmacies and pharmaceutical laboratories. Throughout his professional career, he has authored publications such as:

- "El ajedrez de la farmacia Club de la Farmacia" - Almirall (2018).

-Awaken pharmacy" Pharmacy Club - Almirall (2014)

-From A to Z in Pharmacy Office Management" Club de la Farmacia - Almirall (2013)

-100 questions on Effective Pharmacy Office Management Pharmacy Club - Almirall (2008)

-100 questions on Pharmaceutical Merchandising - Angelini (2006)

Materials

The MBA Pharmacy Office Management, Strategic Management and Innovation is designed to provide comprehensive training, combining different learning formats that facilitate the understanding and application of the contents.

To this end, students will have access to teaching resources, both audiovisual and written, as well as practical activities and individual work that encourage autonomous learning such as:

• Audiovisual materials: designed to reinforce theoretical concepts, including video classes, live webinars, interviews with experts, video case studies and demonstrations of digital tools.
• Written content materials: to complement learning, students will have access to a series of documents and texts that will serve as a reference throughout the programme. These materials include manuals and didactic guides and models and templates for practical use in the day-to-day management of the Pharmacy Office.
• Individual work activities: autonomous learning is key in this master's degree, so students will carry out various activities designed to reinforce the knowledge acquired and apply it in their professional practice. These activities include practical exercises, self-assessment questionnaires and case studies.
• Synchronous online seminars: these seminars will allow students to connect in real time with experts, teachers and other colleagues to resolve doubts, share experiences and analyse real cases related to strategic management and innovation in the Pharmacy Office. In addition, specific topics will be addressed through presentations and group discussions, favouring collaborative learning and the integration of knowledge in a practical way.
• Masterclass: face-to-face classes with renowned experts in the field.

Assessment system

Grading system

The student will be graded as PASS/FAIL.

The grade of pass will be given by passing 70% of the correct questions of the course test/s + Final Project graded as PASS.

Hold a degree in Pharmacy or a degree in Business Administration and Management.

The Master's Degree, together with its teaching team, is made up of active professionals, which ensures training aligned with the reality of the sector and allows students to apply what they have learnt directly in their working environment.