Máster de Formación Permanente
Madrid
El sector farmacéutico evoluciona constantemente, y las Oficinas de farmacia necesitan adaptarse con una gestión estratégica e innovadora. Este MBA está diseñado para desarrollar perfiles directivos con impacto real en la eficiencia, rentabilidad y sostenibilidad del negocio farmacéutico, capacitándolos en gestión avanzada, optimización de procesos y liderazgo. Estudia en la Universidad Nº1 de España en empleabilidad (U-Ranking 2023, Fundación BBVA).
The master's degree is aimed at graduates in Pharmacy or ADE, owners and managers who wish to improve the management of their pharmacy office and differentiate themselves in the sector, as well as professionals seeking to expand their responsibilities, advance their career or acquire in-depth knowledge about the functioning of the pharmacy office to apply it in other areas of the pharmaceutical sector.
This programme combines knowledge in strategic management, pharmaceutical marketing, financial management, digitalisation, healthcare regulations and patient care, with a practical approach adapted to the needs of the sector. It also addresses current trends, such as the integration of new professional services, the use of digital tools and the patient experience at the point of sale. Through a holistic approach, participants will be able to:
The MBA Pharmacy Office Management, Strategic Management and Innovation is designed to provide students with a global, up-to-date and innovative vision of the pharmaceutical sector. Thanks to comprehensive training in management, leadership, digitalisation, marketing and strategy, this programme opens up a wide range of career opportunities both inside and outside the pharmacy:
Lifelong Learning Master's Degree MBA in Pharmacy Office Management, Strategic Management and Innovation
Year 1
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| 81375 | Introduction to FO management and strategic planning | OB | 8 |
| 81376 | Fiscal and economic financial management of pharmacy offices | OB | 8 |
| 81377 | Optimización del surtido y gestión del stock en la farmacia | OB | 7 |
| 81378 | Estrategias de marketing y comunicación | OB | 6 |
| 81379 | Potenciación de merchandising y visibilidad | OB | 6 |
| 81380 | Gestión eficiente del mostrador y desarrollo de servicios farmacéuticos | OB | 7 |
| 81381 | Liderazgo y gestión de recursos humanos | OB | 6 |
| 81382 | Trabajo fin de Máster | OB | 12 |
| TOTAL: | 60 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
You will acquire the necessary skills and competences to manage a pharmacy in a strategic, efficient and innovative way:
-Efficient management in a competitive environment: optimisation of resources, administrative, financial and operational processes.
-Adapting to change: responding to new regulations, technologies and trends in the pharmaceutical market.
Patient-centred care: identification of patient needs and personalisation of services.
- Leadership and team management: strategic decision-making, people management and human resources.
-Pharmaceutical marketing: strategies to attract and retain customers, including trade marketing and negotiation with the industry.
-Digitalisation: integration of technological tools to improve the efficiency and competitiveness of the pharmacy.
-Service innovation: design and provision of new differentiating professional services.
- Financial management: implementation of profitable and sustainable economic models, with an analytical and strategic approach.
- Logistics and operations: advanced knowledge of procurement, stock control and purchasing optimisation.
- Global vision of the sector: application of knowledge in other areas such as distribution or laboratories.
- Leadership in pharmaceutical and biotechnology companies.
- Innovative business models: evaluation and application of new forms of management and development in the pharmaceutical environment.
Luis de la Fuente Ruiz:
Degree in Pharmacy from the Complutense University of Madrid, Master MBA from Esic, Master in Marketing Management from IE, advanced course in digital marketing from the UB. He also has 11 years of experience in executive positions in the pharmaceutical industry (L'Óreal Group).
He is currently CEO at Mediformplus and advisor to pharmacies and pharmaceutical laboratories. Throughout his professional career, he has authored publications such as:
- "El ajedrez de la farmacia Club de la Farmacia" - Almirall (2018).
-Awaken pharmacy" Pharmacy Club - Almirall (2014)
-From A to Z in Pharmacy Office Management" Club de la Farmacia - Almirall (2013)
-100 questions on Effective Pharmacy Office Management Pharmacy Club - Almirall (2008)
-100 questions on Pharmaceutical Merchandising - Angelini (2006)
Materials
The MBA Pharmacy Office Management, Strategic Management and Innovation is designed to provide comprehensive training, combining different learning formats that facilitate the understanding and application of the contents.
To this end, students will have access to teaching resources, both audiovisual and written, as well as practical activities and individual work that encourage autonomous learning such as:
Assessment system
| Continuous Assessment (recommended) | One 20-question test per module. |
| Final Assessment | 140-question multiple-choice test (20 questions per module).
|
| Final Project | TFM |
Grading system
The student will be graded as PASS/FAIL.
The grade of pass will be given by passing 70% of the correct questions of the course test/s + Final Project graded as PASS.
Estar en posesión de un título de Licenciado o Graduado en Farmacia o de un título de Grado en Administración y Dirección de Empresas o de un título universitario con experiencia en gestión.
The Master's Degree, together with its teaching team, is made up of active professionals, which ensures training aligned with the reality of the sector and allows students to apply what they have learnt directly in their working environment.
Performs practical simulations on a full-scale reproduction Find out more
A unique centre in Spain to complete your training in the most innovative, well-rounded way. Find out more
First healthcare facility created by UAX to provide you with the most comprehensive training focused on real-world practice. Find out more
Immerse yourself in the day-to-day life of the university through the UAX interactive campus tour.
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