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With the Master's Degree in Digital Marketing you will be able to delve into one of the sectors with the greatest future prospects through soft skills, new digital technologies and creativity. Opt for creativity, innovation and new technologies. Create digital marketing campaigns with a strategic vision and put the consumer at the centre. Study at Spain's No. 1 University in terms of employability (U-Ranking 2023, BBVA Foundation). Limited places.
Become the digital strategist that the most innovative companies need with our Online Master in Digital Marketing. Developed in collaboration with leading agencies such as The Cocktail and RK People, it prepares you to lead the digital transformation with a 100% practical approach. Master the latest tools and platforms while developing management skills in agile methodologies, advanced analytics and high-performance team management.
Access a programme that combines official certifications in soft skills with mastery of Google Analytics, SEM Rush, Salesforce and Adobe Pack. Learn from working professionals working on real cases in SEO/SEM, ecommerce, programmatic advertising and automation. Connect with an international network of companies and prepare your profile for marketing management positions in a global and digitalised market.
UAX is a member of AACSB, the largest global business education alliance. This link with leading institutions in more than 100 countries guarantees internationally recognised qualifications of excellence and high employability.
You will develop strategic, technical and leadership skills to excel in the digital landscape.
Master's Degree in Digital Marketing
Year 1
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| SM121600 | Analítica de Marketing Digital y Métricas | OB | 6 |
| SM121601 | Dirección Global de Marketing Digital | OB | 6 |
| SM121602 | Estrategia de Marketing Digital | OB | 6 |
| SM121603 | Inteligencia de Marketing Digital | OB | 6 |
| SM121604 | Plan de Marketing Integrado | OB | 6 |
| SM121630 | Fundamentos de Administración y Dirección de Empresas | CM | 4 |
| SM121631 | Fundamentos de Marketing | CM | 4 |
| TOTAL: | 38 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| SM121605 | Comercio Electrónico | OB | 6 |
| SM121606 | Comunicación de Marketing Digital I | OB | 6 |
| SM121607 | Comunicación de Marketing Digital II | OB | 6 |
| SM121608 | Prácticas Académicas Externas | OB | 6 |
| SM121609 | Trabajo Fin de Máster | OB | 6 |
| SM121632 | Fundamentos de Investigación de Mercados | CM | 4 |
| TOTAL: | 34 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
The main reason why at UAX there are students like you is the possibility of making your personal, professional and academic life compatible. Our differential value is a methodology without barriers, focused on you and your desire to learn.
How is our methodology?
In addition, you will have the full availability of our campus in Madrid, to carry out your formalities, solve your doubts and enjoy the facilities it offers.
Studying the Master in Digital Marketing you will do 6 ECTS (150h) of practical training in companies, as part of your study plan.
You will do 120 hours in the company and 30 hours of personal study, problem solving and case resolution.
These are some of the companies where digital marketing students do internships:
In addition, if you have previous experience of at least one year performing functions related to Digital Marketing, you will be able to validate your internship after a personalised study by the degree's validation committee and the UAX admissions department.
Join this enriching optional experience, to be held in June 2026, the days prior to the graduation of your Online Master, where you will have the opportunity to immerse yourself in the business world of Madrid. You will be able to enjoy lectures given by leading companies from various sectors, participate in leadership talks with a practical focus and connect with influential professionals and managers. At the end, you can enjoy an exclusive networking event, where you can expand your network of contacts and explore new professional opportunities. This unique face-to-face experience is designed as a meeting point between technology, business and student and will take place at the UAX Chamberí campus, in the heart of Madrid.
Cloister
Head of Studies for the Bachelor's Degree in Marketing and Director of the Master's Degree in Digital Marketing (UAX). Digital strategy consultant. With professional experience in public administrations and private companies, he has been responsible for Digital Marketing at ILUNION. Specialised in marketing, reputation, digital presence and AI.
PhD in Political Science and International Relations from the UCM. She is a doctor accredited by ANECA. Specialist in lobbying, with numerous articles published in academic journals and book chapters related to the subject. She has participated in international conferences on the subject.
Director of Operations at GRUPO MAQOP, with more than 20 years of experience in Communication, Marketing and Projects. She teaches on the Master's Degree in Digital Marketing and Communication degrees at UAX. Currently pursuing a PhD in Journalism at UCM.
Marketing professional with 15 years of experience in digital and traditional environments, backed by a solid academic background. Expert in 360º strategies, SEO, SEM, CRM, social media and e-commerce, he has led B2B and B2C projects, boosting business impact. He is currently the Marketing Manager at Crayon.
Marketing, communication and advertising professional with more than 25 years of experience and 20 years as a teacher. Degree in Sociology with a specialisation in Marketing and Advertising (UA), and training in marketing from prestigious business schools. She has worked in advertising agencies and is currently Sales and Marketing Director at El Español de Alicante.
Graduate in Advertising and Public Relations, with Masters in Advertising Creativity and E-Commerce. With more than 15 years of experience in Creativity and Digital Marketing, he teaches at UAX and directs ME GUSTA LA IDEA, a digital agency specialising in strategy and creativity.
Director of E-commerce, Strategy and Digital Marketing B2C and B2B, with more than 10 years of experience in the strategic management of online projects, as well as in business development in marketplaces. University lecturer and teacher of specialised courses related to e-commerce and digital business.
Graduate in Journalism (UCM), Political Science and Administration (UNED) and Master in Communication and Education on the Net (UNED). Currently PhD student (UCM) and lecturer in Journalism. Specialised in institutional communication, cultural management and marketing with experience in companies in the sector in Spain and Germany.
PhD in Communication specialising in Digital Transformation applied to innovation projects in university education. Researcher on the influence of social networks on the decision-making process, human behaviour and social trends. Previous experience in implementing digitalisation projects in companies in the tourism sector.
Expert in business ethics, sustainability, CSR and social entrepreneurship. He leads the consultancy Felidarity, is president of Fairtrade Ibérica and a trustee of Desert Leaves. He has been manager of the ÉTNOR Foundation and is a reference in business strategy and values.
The Master's programme in Digital Marketing is open to students with the following degrees and related qualifications:
- Business Administration and Management
- Marketing
- Advertising and Public Relations
- Communication
- Audiovisual Communication
- Economics
Students coming from degrees not considered as preferential may also access the Master's programme in Digital Marketing, although they are obliged to take complementary courses.
To start the enrolment process or to answer any questions, you can contact the Admissions Department atinfo@uax.es
We know how important location is for your exams.
* Exam venues are subject to maximum occupancy and availability.
Digital marketing is a long-term business activity, starting from market research to customer satisfaction. It is a vital activity for companies that is not only based on product promotion, but also on understanding the market conditions, identifying customer needs, designing a product according to the requirements, as well as selecting the best means to promote and advertise it through the various channels or platforms.
In the Master's Degree in Digital Marketing at UAX
The UAX Master in Digital Marketing lasts 9 months and is an official qualification with 60 ECTS credits.
The Master's programme in Digital Marketing is open to students with the following degrees and related qualifications:
- Business Administration and Management
- Marketing
- Advertising and Public Relations
- Communication
- Audiovisual Communication
- Economics
Students coming from degrees not considered as preferential may also access the Master's programme in Digital Marketing, being obliged to take complementary courses.
Studying the Master's Degree in Digital Marketing at the Universidad Alfonso X el Sabio (UAX) is an excellent option for several reasons:
Studying the Master in Digital Marketing at UAX will not only provide you with the necessary knowledge to excel in the field of digital marketing, but will also offer you a comprehensive and enriching educational experience.
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Queries, complaints and claims
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