Official degree
Madrid
The Bachelor’s Degree in Sports Management at the UAX Rafa Nadal School of Sport, in partnership with LALIGA, prepares you to lead the future of the sports industry through an innovative, market‑driven and hands‑on learning experience.
You will develop the ability to design and execute sports strategies with autonomy, master key digital tools, and explore new opportunities in sports and tech-driven marketing — all supported by industry experts and leading figures shaping today’s global sports landscape.
In collaboration with:
The Bachelor’s Degree in Sports Management is developed in collaboration with leading companies and industry experts to train the next generation of professionals in the sports sector. It offers a practical, market‑connected programme aligned with the continuous global growth of the sports industry.
LALIGA oversees the programme content and provides lecturers from the institution and its associated clubs for masterclasses and seminars. In addition, Sportian (LALIGA Tech) participates in UAX’s #maker model, promoting innovation workshops. Top‑performing students will be able to complete year‑long internships at LALIGA and partner sports organisations.
From day one, you will apply your knowledge through real projects and immersive experiences. You will have access to internships in top‑tier organisations such as Rafa Nadal Academy (Mallorca), LALIGA, Atlético de Madrid, Movistar Estudiantes, 2Playbook, the Spanish Olympic Committee (COE), Decathlon, Joma Sports, KPMG, Quirónsalud, among others.
In addition, you will experience the industry beyond the classroom, through visits to LALIGA headquarters, the CSD, IFEMA, sports clubs and professional events.
UAX is officially a member of the European Association for Sport Management (EASM), a benchmark organisation in Europe for sports management. This membership strengthens our academic and institutional positioning within the international sport management ecosystem, enhances the visibility of our educational offering, and connects us with a network of universities, researchers and professionals—expanding collaboration and development opportunities for our students and faculty.
The programme combines business administration, law and sports sciences, offering a multi‑sport perspective (tennis, football, basketball, F1, golf, eSports…). You will develop essential skills to lead in the industry: facility management, financial management, event organisation, decision‑making, leadership and communication. All of this is taught through a values‑driven approach, grounded in professional ethics and aligned with the Sustainable Development Goals.
You will learn how to use digital tools applied to sports management and marketing, while also exploring the new technological opportunities emerging within the industry, always supported by active industry professionals.
Students work with professional sports analytics and management tools such as Power BI, advanced Excel, SPSS, CRM systems, ticketing platforms, membership and access-control solutions, as well as digital marketing tools including GA4, Meta Business Suite, SEO/SEM and artificial intelligence applied to sports management.
From your very first year, you will become part of professional communities such as the Círculo de Gestores Deportivos de Madrid, FAGDE and EASM. This will allow you to start building your professional network even before graduating, which is a key advantage in the sports industry.
We have the METIS Research LAB, a research group focused on the sports industry. We will also soon launch the UAX Sports Observatory, which will produce annual reports with media impact and, above all, give you access to data and opportunities to contribute as a co-author. We also have a recognised research laboratory, with a principal investigator who is part of the degree’s academic staff, enabling you to link your Final Degree Project to active research areas.
A unique ecosystem to transform the sport industry
You’ll gain valuable insight into the needs of the sports industry as a whole – and of its clubs in particular – through: Star Teachers, seminars, workshops, guest lectures and exclusive access to annual internships, positioning this degree as a key talent pipeline for the sports sector.
Access to internships at the club and its Sports City, participation of Atlético de Madrid professionals in course delivery, an exclusive immersive experience, and the opportunity to boost your talent through Maker Projects and applied research lines focused on performance and health.
Earn 30 ECTS credits through certified training in emerging technologies such as AI, fintech and Industry 4.0, and learn how to harness them to create impact in today's business landscape.
Agile methodologies and certifications in communication, leadership, analytical and disruptive thinking.
You will learn Rafael Nadal’s winning mindset – effort, humility, ethics and resilience – and see how these values are applied to everyday routines by his team. This is not a theoretical course, but an online training programme designed to strengthen your professional character.
The Bachelor’s Degree in Sports Management utilises the UAXMakers and ULAB models, which are based on real-world challenges set by companies, fieldwork and the presentation of results to industry professionals. You will work in small groups of no more than 30–40 students. You will also have a personal tutor who will monitor your progress and provide ongoing support, a well-established role that is highly valued by families. In addition, you will be in direct contact with active industry executives.
Upon graduation, you will receive the UAX Skill School Certificate (agile methodologies, leadership, communication and analytical thinking) and the Technology for Driving Transformation Certificate (30 ECTS). This means you will graduate with three qualifications rather than just one.
Bachelor’s Degree in Sports Management from Alfonso X el Sabio University / Bachelor’s in Sports
First Year
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0121600 | Structuring and Organisation of the Sports System | FB | 6 |
| E0121601 | Communication Skills | FB | 6 |
| E0121602 | Business English | FB | 6 |
| E0121603 | Business Organisation and Administration | FB | 6 |
| E0121604 | Theory, History and Evolution of Sport | FB | 6 |
| TOTAL: | 30 | ||
SECOND FOUR-MONTH TERM
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0121605 | Economic Foundations of Organisations | FB | 6 |
| E0121606 | Sports Law and Legislation | FB | 6 |
| E0121607 | Fundamentals of Marketing and Communication | FB | 6 |
| E0121608 | The Sports Industry and its Social and Economic Impact | FB | 6 |
| E0121609 | Business Models and Services in Sport | FB | 6 |
| TOTAL: | 30 | ||
Second Year
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0221600 | Consumer Behaviour | OB | 6 |
| E0221601 | Sport, Health and Wellbeing | OB | 6 |
| E0221602 | Statistics and Sampling Techniques | OB | 6 |
| E0221603 | Ethics, Sustainability and Corporate Social Responsibility | OB | 6 |
| E0221604 | Safety and Accessibility in Sports Services | OB | 6 |
| TOTAL: | 30 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0221605 | Environmental Analysis and Market Research | OB | 6 |
| E0221606 | Financial Accounting | OB | 6 |
| E0221607 | Human Resources Management and Management Processes | OB | 6 |
| E0221608 | Innovation in the Design and Planning of Sports Services | OB | 6 |
| E0221609 | Technology and Digitalisation in Sports Management | OB | 6 |
| TOTAL: | 30 | ||
Third Year
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0321600 | Data Analysis and its Application to Management | OB | 6 |
| E0321601 | Social and Recreational Sports | OB | 6 |
| E0321602 | Team Management and Leadership | OB | 6 |
| E0321603 | Financial Management | OB | 6 |
| E0321604 | Marketing Mix and Marketing Plan | OB | 6 |
| TOTAL: | 30 | ||
SECOND QUARTER
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0321605 | Management of Sports Clubs and Federations | OB | 6 |
| E0321606 | Customer Management: Business Processes and Sales Techniques | OB | 6 |
| E0321607 | Public and Private Sports Management | OB | 6 |
| E0321608 | Planning and Organisation of Sporting Events | OB | 6 |
| E0321609 | Labour Management Procedures | OB | 6 |
| TOTAL: | 30 | ||
Year 4
FIRST FOUR-MONTH TERM
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0421600 | Economic Control | OB | 6 |
| E0421601 | Entrepreneurship and Business Start-ups | OB | 6 |
| E0421603 | Organisation and Management of Sports Tourism | OB | 6 |
| E0421604 | Strategic Planning and Direction | OB | 6 |
| E0421606 | Quality Management in Sports Organisations | OB | 6 |
| TOTAL: | 30 | ||
SECOND FOUR-MONTH TERM
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0421605 | Digital Marketing | OB | 6 |
| E0421607 | Final Degree Project (TFG) | OB | 6 |
| E0421608 | International Strategies in the Sports Industry | OB | 6 |
| TOTAL: | 18 | ||
OPTIONAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 12 |
| TOTAL: | 12 | ||
List of Elective Modules
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| E0420631 | Legislation Governing Federated Sports: Subsidies, Intellectual Property, Taxation and Licences | OP | 6 |
| E0421630 | Customer Communication and Cybersecurity | OP | 6 |
| E0421632 | External Academic Internships | OP | 6 |
| TOTAL: | 18 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
Specialise with a teaching team of professionals with extensive institutional and academic experience across Latin America and Europe. Learn from experts in sports management, sports law, sports tourism, sports team management, sponsorship, data analytics and more.
During your study programme, you'll have exclusive online training content that Rafa Nadal himself and his entire team have worked on, sharing their experiences and revealing the secrets that have led him to success:
You'll access unique content that will help you hone the qualities today's job market demands: effort, cooperation, empathy, leadership, professional ethics, responsibility and commitment, humility and confidence, resilience, discipline and hard work.
As a student of the Bachelor's Degree in Sports Management, you will be taught at facilities inspired and shared with businesses, where the use of technological tools will be a common denominator. Here are some of the facilities where you will work at throughout your training:
Entry requirements:
The first intake of the Bachelor's Degree in Sports Management at the UAX Rafa Nadal School of Sport, in collaboration with LALIGA, offers a limited number of 60 on-campus places.
Admission process:
The admission process includes the following steps:
Admission tests:
To successfully complete English language subjects from the third year onwards (in the on-campus format), students will be required to either present official accreditation of B2 level English or pass the UAX English language placement test at the appropriate time. In addition, UAX offers extracurricular English courses to support students who wish to strengthen their language skills.
Entrance scale:
The following criteria will be used to assess applicants:
Expert Faculty in the Sports Industry
PhD in Feminist and Gender Studies and a Master’s degree in Gender Studies. With 14 years’ experience as an English teacher to a wide range of age groups, and as a trainer in gender equality, social exclusion, inclusive language and diversity management.
PhD in Social and Health Research and Physical Activity; holds a degree in Sports Science and Physical Education and a degree in Physiotherapy. Her research focuses on sporting performance and health, and she has published internationally and undertaken international projects.
An expert in innovation and SportTech, with over 20 years’ international experience in transforming sports venues into year-round revenue-generating platforms and creating new business models.
She holds a degree in Sports Science, with master’s degrees in management and marketing. She has over 20 years’ experience in the fitness industry, having founded her own franchise and developed more than five business models. She runs two boutique studios and a clinic.
An expert lawyer in sports law, with experience at the RFEF and as a competition and disciplinary judge at FEMADDI. A bilingual lecturer in sports law, the management of sports organisations and sports markets.
A sports management professional with over 20 years’ experience. An international executive at NSCA/NSCA Spain, specialising in strategy, innovation, digitalisation and high performance.
PhD from the Sorbonne, consultant and professor with 20 years’ experience in strategy, innovation and internationalisation. Founder of Global Born and a collaborator at Harvard Business School
Lawyer and legal manager. Registered with the ICAM, specialising in commercial, corporate and governance law. PhD student in Law (sports governance).
We train future professionals alongside experts who are already shaping the worlds of health and the sports industry, combining the UAX approach with Rafa Nadal’s work ethic and mindset.
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