Own degree
Leading the music and entertainment industry.
The live entertainment industry is in the midst of a major transformation. This MBA, developed in partnership with Live Nation, a global leader in entertainment, trains you to lead entrepreneurial projects in the music business. Learn from the best and become the professional the industry needs.
In collaboration with:
All fields are required
This MBA has been developed in collaboration with Live Nation, a global leader in live entertainment. Its aim is to train professionals capable of leading business projects in the music and entertainment industry.
The programme combines a solid grounding in strategy, finance, marketing and leadership with in-depth knowledge of the music business. Throughout the course, you will take part in immersive experiences at the heart of the industry: attending international trade fairs, organising events featuring top-tier artists, attending masterclasses with Live Nation’s senior management, and taking part in practical workshops led by professionals from the entertainment sector.
The teaching staff comprises practising professionals who lead the sector’s most prominent companies: executives from Live Nation Entertainment, the CEO of Ticketmaster Spain, the president of PROMUSICAE, specialists behind the country’s most important festivals such as Arenal Sound, Sónar and FIB, and experts in law, talent management and strategy applied to the entertainment industry.
The programme equips you with the specific managerial and strategic skills needed to thrive in the music industry.
Subject | ECTS | Character |
|---|---|---|
| Entertainment Finance and Economics | 6 | OB |
| Strategy, Business Models and Value Creation | 6 | OB |
| The Business of Music and Entertainment | 6 | OB |
| Strategic Marketing, Audiences, Brand Partnership & Impact | 6 | OB |
| Music Industry Leadership and Talent Management | 6 | OB |
| Legal, Risk, Governance & ESG in the Music Business | 6 | OB |
| Live Entertainment Business & Ticketing Strategy | 4 | OB |
| Management, Entrepreneurship & New Ventures | 4 | OB |
| Media Music, Rights and Content Business | 4 | OB |
| Master's Thesis | 6 | OB |
| Executive Capstone Project | 6 | OB |
| Total Credits | 60 |
Ana Gómez de Castro
PR, CSR and Education Director of Live Nation Spain. With experience in management, production and development of projects in international environments, her career combines the coordination of teams and the execution of cultural initiatives with a strategic vision oriented towards the sustainability and growth of projects in the sector.
Pedro Martínez-Vega
Economist, promoter and consultant specialising in the live music and entertainment industry, with more than twenty years of experience in the development of cultural projects and innovative business models. He has participated in key operations in the sector, such as the transformation of Grupo Pacha together with Trilantic and the expansion of brands such as Woomoon or Toyroom, as well as in strategic processes linked to companies such as Glaciar Music or ECOALF. He currently directs Resonance Projects, from where he promotes initiatives that connect culture and industry, such as Revolution65 at the Teatro Real. His profile combines financial vision, in-depth knowledge of live entertainment and experience in branding, sponsorship and audience development, providing a highly relevant strategic perspective for the sector.
Soco Collado
One of Spain's leading music industry executives, with over 25 years of experience in both live and recorded music. She is currently managing director of PROMUSICAE and AGEDI and president of the Spanish Music Federation (Es_Música), from where she promotes strategies for the development, internationalisation and sustainability of the sector. Throughout her career she has combined a solid background in economics and business management with a transversal vision of the music ecosystem, participating in strategic initiatives such as the creation of the Music Institute to strengthen the economic and cultural impact of the sector. Her profile stands out for her ability to connect industry, cultural policies and talent development, consolidating herself as a key figure in the transformation and professionalisation of the music sector in Spain.
María Abejaro
Sponsorship Director at Live Nation Entertainment and Sponsorship Director of Mad Cool Festival. Specialist in marketing and development of strategic alliances in the live music industry, she has a solid background in events, branding and experiential marketing. She leads partnership strategies between brands and major music productions, designing experiences that connect with audiences through live music. His profile combines strategic vision, creativity and in-depth knowledge of the festival and entertainment ecosystem, as well as teaching and dissemination experience in the field of events and sponsorship.
Nacho Cordoba
Head Promoter at Live Nation Entertainment Spain, is one of the key profiles in the promotion of live music, leading the strategy of concerts and tours in the national market. He has been involved in some of the sector's main projects, including festivals and major productions, with a comprehensive vision of the live music business. His profile combines operational experience, negotiation skills with artists and management, and a deep understanding of the concert and festival ecosystem.
Ana Valdovinos
CEO of Ticketmaster Spain and CFO since 2011, positions she combines with that of Head of Human Resources and Compliance. With a degree in Economics and an MBA from ESADE Business School, she was a Business Consultant for 4 years at one of the Big 5, Arthur Andersen, and subsequently a Financial Consultant at Andersen Consulting. She left consulting to join a multinational project at Lear Corporation where she worked as a cost analyst for the different production plants in Europe, Turkey, South Africa and Thailand.
Her experience in the Ticketing sector dates back to 2003 where she started as Financial Director of ServiCaixa, a subsidiary of Caixabank where she also carried out several organisational and management projects.
Hugo Albornoz
Director of Brand Partnerships at Superstruct Entertainment Iberia, the largest network of festivals in Spain, which integrates some of the most important music events in the country such as Arenal Sound, Sónar and FIB. A specialist in brand strategy, innovation and live experiences, he has a solid track record in the development of large-scale projects within the entertainment ecosystem. Founder of the digital consultancy Neolabels (later integrated into IPG Mediabrands), he has led branded content and marketing initiatives for companies such as Amazon, Samsung and Spotify.
Celia Carrilo
International marketing and live entertainment executive with more than 30 years of experience leading global strategies for artists and tours in Latin America, Europe and the US Latin market. She has held senior positions in key companies such as Universal Music Group, Ticketmaster and Live Nation Entertainment, developing international campaigns for artists such as Karol G, Coldplay, Madonna and Rihanna. Her work has contributed to major global hits and large-scale international tours, positioning her as a key figure in audience development and marketing strategies in the music industry. Recognised as a Billboard Power Player and co-founder of initiatives such as MIM and SheSaidSo.
Carlos Moreno de Barreda
Professional with a solid background in business, marketing and talent management in the entertainment industry, currently Head Hunter at Catenon, where he leads the Entertainment and Media practice. He has held senior positions in companies such as The Walt Disney Company, Warner and Telefónica, driving business development, marketing strategies and new content formats in highly competitive environments. His time at Disney as Head of Live Entertainment, where he led the expansion of live entertainment in Spain and Portugal with projects such as Film Concerts, as well as his entrepreneurial work at the head of MUT Agency, stand out. Her profile combines strategic vision, in-depth knowledge of the sector and direct experience in the connection between talent and industry...
María Molina Peiró
A professional in the audiovisual sector with an international career, awarded at the Malaga Film Festival and with projects present in festival circuits and major cultural institutions. Her profile combines creation, production and positioning of projects in the global entertainment ecosystem, with a special focus on new formats and audiences.
Íñigo Ramírez Bañares
Lawyer specialising in the music and entertainment industry, with a career focused on legal advice, cultural management and business development in the creative sector. Throughout his career he has worked closely with the different agents in the music industry, providing a comprehensive vision of the legal, contractual and strategic aspects that articulate the business. His profile combines legal knowledge, cultural management experience and a deep understanding of the music ecosystem.
The flexibility of online learning, with opportunities to connect
Take your exams online wherever you are or, if you prefer, in person at our designated centres in Spain and Latin America, subject to availability and capacity.
What’s more, as a student at UAX Online, you’ll have access to our Campus Hubs – a network of exclusive physical spaces where you can study, access libraries, work in co-working areas and connect with other students. Because studying online doesn’t mean studying alone.
Campus Hubs available in: Alcobendas, Alcorcón, Valencia San Vicente, Murcia, Barcelona, Málaga, Seville and Arganda.
Access is via your UAX student card, subject to availability and the opening hours of each centre.
Faculty of practising professionals
Scholarships and financial support for studying at UAX
We know that studying is an investment. That’s why we want to remove financial barriers and make things easier for you. Fill in the form and let our advisers help you discover the scholarships, agreements and personalised financial support that best suit your situation.
Community of Madrid
Financial support for students with a disability of 33 per cent or more who are studying at universities or higher education institutions specialising in the arts in the Community of Madrid.
Ministry of Education, Vocational Training and Sport
Find out about the scholarships and grants offered by the Ministry of Education, Vocational Training and Sport, categorised by type and level of education.
Attracting Pre-doctoral Research Talent
Financial support for outstanding students who wish to carry out innovative research and contribute to the advancement of knowledge in their disciplines.
If you’ve already decided to take the plunge, enrol early and benefit from a direct grant. It’s a way of rewarding your commitment and giving you a head start in planning your future.
Students from Ibero-America
This programme is aimed at Ibero-American citizens or foreign nationals legally resident in countries within the OEI’s sphere of influence. The scholarship covers a 50% discount on the total tuition fees.
Students from Ecuador
This programme is aimed at citizens with Ecuadorian nationality and/or residence who wish to study an online master’s degree in Spain. The scholarship covers a 50% discount on the total tuition fees.
2025, 2nd Edition
Grants for students on higher-level vocational training, undergraduate, postgraduate or master’s programmes enrolled at Spanish universities with a Santander agreement. A financial supplement to support you whilst undertaking your work placements.
If you graduated from UAX and are now thinking of studying for a new degree, we want to continue supporting you. That’s why we’re offering you a 10 per cent discount on tuition fees.
If you have an immediate family member (up to the second degree of kinship) enrolled at UAX, you can benefit from a 5 per cent discount on tuition fees. Because studying as a family is even better.
Studying for two degrees at the same time is a challenge, and we want to support you. If you’re already at UAX and enrol on a second degree programme, you’ll be eligible for a grant towards your booking fee and tuition fees.
If you’d like to continue your studies with us and progress from vocational training to a bachelor’s degree, from one bachelor’s degree to another, or from a bachelor’s degree to a postgraduate degree, we’re here to support you with a grant covering up to 25 per cent of your tuition fees.
If you have a strong academic record, we would like to recognise your talent with a scholarship designed for new students. (Excludes the degree in Medicine).
If you’re a high-performance athlete, at UAX we want to help you balance your passion with your studies. We offer specific grants that can cover up to 50% of your tuition fees.
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