A training connected to the reality of the music industry and with an international focus, designed to train the next generation of professionals in the entertainment industry.
Live Nation is one of the key players in the global music and live entertainment industry. Its work is behind some of the world’s most significant concerts, tours and festivals, connecting artists, professional teams and audiences through authentic musical experiences.
The company operates at the heart of the sector, playing a part in every stage of the process that brings live music to life: from event planning and production to managing relationships with artists, brands, venues and audiences. It is an environment where musical creation, cultural management, the entertainment business and strategic decision-making all come together.
This industry perspective forms the basis of the collaboration between UAX and Live Nation, a partnership that brings an authentic understanding of how the music industry works today into the university setting. The degree programmes developed within this framework incorporate this industry knowledge to train graduates for careers in live music, the music business, cultural project management and entertainment within a global, ever-changing and highly professionalised context.
The value of this collaboration lies in aligning education with the realities of the market —its dynamics, challenges and opportunities —and in helping students understand music not only as a creative endeavour, but also as an industry.
Training in music and entertainment involves developing a broad perspective, capable of connecting creativity, business and the audience experience.
The programme, run in collaboration with Live Nation , focuses on producing versatile, adaptable professionals who are ready for a constantly evolving sector.
A programme designed for those who not only want to learn how the industry works, but also to play an active part in it.
All fields are required
Find your place in the music industry
From creative roles to strategic and management positions, the industry needs professionals capable of understanding all its facets.
The course is complemented by experiences designed to give students an insight into the professional world of music and entertainment, combining direct contact with leading figures in the sector, practical work and exposure to the real-world industry ecosystem.
Masterclasses with leading music industry executives and professionals from Live Nation, Ticketmaster and major live entertainment operators.
Exclusive hands-on workshops in partnership with Live Nation, focusing on negotiation, event production, marketing creativity and professional management.
Experiences linked to real productions and concerts, which provide an insight into the processes of live performances in first-class venues.
Meetings and practical sessions with working professionals to understand how they work on real projects in the music industry.
Participation in industry trade fairs and professional events, such as BIME or the TROVAM Music Fair, key for networking and trend detection.
Access to a network of professional industry contacts, designed to start or consolidate a career in music and live entertainment.
Faculty of practising professionals
Head of PR, CSR and Education at Live Nation Spain, playing a key role in bridging the gap between the industry, training and talent development. Her career combines the management and coordination of cultural projects in international settings with a strategic vision focused on sustainability and growth within the entertainment sector.
Director of Music by Spain. An international leader in music marketing and live entertainment, she plays a key role in developing global strategies for artists and large-scale projects. She has held senior management positions at Universal Music Group, Ticketmaster and Live Nation Entertainment, and is recognised as a Billboard Power Player and co-founder of MIM and SheSaidSo.
He is a reference in business, talent and entertainment, with a career linked to strategic decision making in large companies in the sector. He has held senior positions at The Walt Disney Company, Warner and Telefónica, and currently leads the Entertainment and Media practice at Catenon.
CEO of Ticketmaster Spain and CFO since 2011, with a track record linked to strategic, financial and organisational management in the ticketing sector. She brings a solid vision of how the business works, combining executive leadership and in-depth knowledge of the processes that underpin the live entertainment industry.
Economist and consultant specialising in live music and entertainment, with a career linked to the development of cultural projects and innovative business models. He has participated in strategic operations in the sector and currently directs Resonance Projects, promoting initiatives that connect culture, industry and audience experience.
Head of Sponsorship at Live Nation Entertainment and Mad Cool Festival, specialising in marketing and strategic partnerships within the live music sector. She leads the development of partnerships between brands and major music productions, designing experiences that connect with audiences through live entertainment.
Composer and winner of the National Music Prize 2022, she is a leading figure of contemporary creation in Spain. Her work has been performed in leading institutions such as the Orquesta y Coro Nacionales de España and is renowned for its refined timbre and expressive depth.
Composer specialising in music for film and animation, with an extensive career in the audiovisual field. He has scored soundtracks for feature films such as Elcano and Magellan and Unicorn Wars, recognised with the Goya for Best Animated Film 2022, and has received awards such as the Goya, Quirino and Fugaz.
Head Promoter at Live Nation Entertainment Spain, playing a key role in the strategy for concerts and tours in the domestic market. He has led large-scale projects in live music and festivals, bringing a comprehensive understanding of the live entertainment business and the concert ecosystem.
Professional in the audiovisual sector with international projection, recognised at the Malaga Festival and with a presence in festival circuits and major cultural institutions. She combines creation and production with a strategic vision of the positioning of projects in the global entertainment ecosystem.
A leading figure in marketing and creativity within the music industry, with an outstanding international career at companies such as Live Nation, Ticketmaster, Universal Music and Warner Chappell. Currently Head of Creative at Live Nation, he combines strategic vision and creative flair in live music and audiovisual projects, as well as for major brands in the sector.
Senior Marketing Manager at Live Nation, with direct experience in campaigns, content and communication with live entertainment audiences. He brings a practical and up-to-date vision of how marketing strategies are designed and implemented on a day-to-day basis in the music industry.
Operations Director of Live Nation Spain, with experience in the development and management of projects within live entertainment. He brings a direct vision of the operation and execution of events, bringing a real understanding of how concerts, tours and festivals are put into action.
