The UAX Online Higher Vocational Training Course in Marketing and Advertising is an officially recognised higher-level vocational training programme that you can study remotely over two years. You’ll gain expertise in digital marketing, market research, advertising, media, social media, SEO, campaigns, branding, communication and AI applied to marketing, through a flexible online approach and a programme developed in collaboration with The Cocktail.
By studying the UAX Online Higher National Diploma in Marketing and Advertising, you’ll gain practical experience of the latest realities facing companies in the sector, through a programme developed in collaboration with the consultancy firm The Cocktail.
You’ll be able to study this Higher Diploma in Marketing and Advertising remotely, flexibly and at your own pace, and, in just two years, obtain a 100 per cent officially recognised qualification that will open up new career opportunities for you. Furthermore, you’ll complement your training with content on applied Artificial Intelligence, one of the skills most in demand by companies.
You’ll also benefit from the University’s network of over 8,800 partnership agreements and gain access to work experience opportunities with partner companies such as McCann, Movistar Riders, The Cocktail, RK People, Leroy Merlin, Telefónica and NH Hotels, amongst many others.
What will you learn?
Remember that we offer an exclusive credit transfer scheme so that you can continue your studies and obtain a university degree in less than three years.
Request further information and join a dynamic and ever-changing sector!
Study at your own pace and visit our campuses in person whenever you need to. Make the most of our facilities: study areas, co-working spaces and networking opportunities with other students are all at your disposal.
Because your training doesn’t end in the classroom, we’re committed to ensuring you secure your work placement in a timely and proper manner. If we fail to fulfil this commitment, we’ll refund your booking fee. *Please check the terms and conditions and the qualifications to which this applies with your adviser.
Access career guidance, CV reviews, interview preparation and professional support from experts in recruitment and talent development.
Impulsa tu perfil con formación en Inteligencia Artificial aplicada a tu sector y desarrolla competencias profesionales clave a través de UAX Skill School.
MARKETING AND ADVERTISING TECHNICIAN
First Year
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| V0120801 | Economic and financial management of the company | OB | 13 |
| V0120802 | Marketing policies | OB | 13 |
| V0120803 | Digital marketing | OB | 12 |
| V0120804 | Market research | OB | 9 |
| V0120806 | Business English | OB | 5 |
| V0120807 | Personal Pathway to Employability I | OB | 5 |
| TOTAL: | 57 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 1 |
| TOTAL: | 1 | ||
Second Year
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| V0220808 | Design and production of communication materials | OB | 10 |
| V0220809 | Media and communication channels | OB | 7 |
| V0220810 | Public relations and marketing events management | OB | 7 |
| V0220811 | Fieldwork in market research | OB | 7 |
| V0220812 | Launch of products and services | OB | 6 |
| V0220813 | Customer, consumer and user services | OB | 5 |
| V0220814 | Personal Pathway to Employability II | OB | 5 |
| V0220815 | Digitalisation in the productive sectors | OB | 3 |
| V0220816 | Sustainability applied to the production system | OB | 3 |
| V0220818 | Intermodular Marketing and Advertising Project | OB | 5 |
| V0220819 | FFE1 | OB | 0 |
| TOTAL: | 58 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 1 |
| TOTAL: | 1 | ||
List of Elective Modules
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| V0120805 | Advanced Business English (GS) | OP | 0 |
| V0220817 | Expansion of digital marketing | OP | 5 |
| TOTAL: | 5 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
Dual training in virtual mode:
Based on the Organic Law 3/2022 from the academic year 24-25 different significant novelties are introduced in the Vocational Training system in Spain.
This changeover to the new Dual VET regulations (a standard version for the whole country except for the order of the modules and the teaching load set by each Autonomous Community) affects all first-year courses in any of their modalities (face-to-face or virtual) except for the Higher Cycle in Dietetics, which remains in the LOGSE training plan, prior to the current LOE*.
At UAX, you’ll be connected to the industry from day one through prestigious talks, attendance at industry events, masterclasses led by industry professionals, and much more.
You’ll take part in real-world projects with companies such as Santander and experience the day-to-day reality of an advertising agency through a workshop where you’ll tackle real-life case studies.
You’ll complete 370 hours of work placement and benefit from our network of over 8,000 partnerships with companies across all sectors.
Discover some of the companies where other UAX students have completed their work placements:
UAX FP offers you the possibility to take a unique certification in artificial intelligence applied to digital marketing:
Aimed at students of the Higher Level Training Cycle in Marketing and Advertising by distance learning. With a practical and theoretical approach, this course will provide you with the necessary skills to apply artificial intelligence solutions in digital marketing campaigns and optimise results in business environments.
Consult your advisor and receive complementary information about the certification to resolve all your doubts and find out all the details of the programme.
Request your personalised validation plan
If you have already studied another degree before, you want to change centre, or you are planning to study a degree after your cycle, at UAX we have the perfect plan for you.
Contact us and find out about your personalised and free validation plan, designed according to the studies you have taken and those you want to study.
You can access this Higher Level Training Cycle if:
In addition, you must have at least one of the following academic qualifications:
Number of new admission places offered
It’s that simple – send us your registration and we’ll get in touch to help you make your dream come true!
For further information: CFGS Admission Regulations for the 2024–2025 academic year
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Meet some of the teachers
Social Media Manager and content creator for various projects. He has collaborated with brands such as KIA, NetApp, Huawei, Braun and Gillette.
He has extensive experience in the marketing and advertising sector, having worked as a key account, branding, performance and optimisation manager for brands such as O2, Telefónica, Burger King, ING and Disney.
He has more than twenty years of experience in banking, having worked in Caixabank, in the management team and in corporate banking.
Lecturer in Digital Marketing and Media and Communication Media in online mode.
Graduate in Business Administration and Management with extensive experience in the education sector. He has extensive experience in the business world, where he mainly works in management, administration and HR.
A graduate in Business Administration and Management, she combines her teaching work at the UAX with her work as an interim in the Murcia Regional Ministry of Education.
On UAX’s distance-learning Higher National Diploma in Marketing and Advertising course, you’ll learn everything you need to excel in a creative and constantly evolving sector. You’ll discover how to design advertising campaigns, manage social media, analyse markets, organise events and develop digital marketing strategies.
The Higher National Diploma in Marketing and Advertising includes modules focusing on digital marketing, market research, advertising communication, the design of promotional materials, financial management and customer service. You will also develop skills relating to digital tools, social media and online marketing strategies.
Studying Marketing and Advertising at UAX FP opens the doors to a dynamic, creative and constantly evolving sector, with high employability and multiple career opportunities. You will develop digital, strategic and communication skills that are highly valued by companies.
A Senior Technician in Marketing and Advertising may carry out duties such as:
Upon completing this vocational training course in Online Marketing and Advertising, you will be able to work in marketing and communications departments, advertising agencies, digital marketing agencies, e-commerce companies or consultancy firms. You will also be able to take on roles such as digital marketing specialist, community manager, content manager, online advertising specialist or marketing assistant.
Yes. The Higher National Diploma in Online Marketing and Advertising prepares you to carry out roles related to digital marketing, online advertising, social media, content creation and customer acquisition via digital channels. The course is tailored to the current needs of the labour market.
Yes. The UAX Higher National Diploma in Marketing and Advertising is an official qualification that enables you to obtain a qualification recognised throughout Spain and to enter both the labour market and further education, including university.
At UAX FP you can study the Higher Technician in Marketing and Advertising in 100% online mode, which allows you to study at your own pace and combine your training with other activities. In addition, the programme includes internships (which can be validated) in leading companies in the sector, guaranteeing practical training adapted to the labour market.
Yes. At UAX, you can study the Higher Vocational Training course in Marketing and Advertising online – a flexible programme that allows you to balance your studies with your professional and personal life. This distance-learning Higher Vocational Training course in Marketing and Advertising combines digital resources, academic support and a teaching methodology designed to enable you to learn from anywhere.
The cost of the Vocational Training (FP) course in Online Marketing and Advertising may vary depending on the intake, the enrolment method and the services associated with the programme. In addition, students can access various funding options, scholarships and financial aid available during each academic year.
If you would like to find out the current cost of the Higher Vocational Training course in Online Marketing and Advertising, as well as any scholarships and payment plans available, you can request personalised information from our admissions team.
The Higher National Diploma in Online Marketing and Advertising lasts for two academic years. During this period, you will gain knowledge of digital marketing, advertising, communication, market research and commercial management, combining practical training with work-oriented learning.
Yes. Once you have completed the Higher Technical Diploma in Marketing and Advertising, you will be eligible to progress to official university degree programmes. Furthermore, depending on the degree programme you choose and the regulations in force, you may apply for the recognition or transfer of certain credits.
The main difference lies in their focus. The Vocational Training (FP) course in Online Marketing and Advertising takes a more practical and specialised approach, designed to facilitate a swift entry into the labour market. The Bachelor’s Degree in Marketing, on the other hand, offers a broader, more strategic and business-management-oriented university education, and is of longer duration.
Both qualifications are complementary, and many students begin with a vocational training course before going on to pursue a university degree.
To enrol on the Higher-Level Vocational Training Course in Marketing and Advertising, you must meet one of the requirements set out for higher-level vocational training courses, such as holding a Baccalaureate qualification, an Intermediate Vocational Qualification, an Advanced Vocational Qualification or an officially recognised equivalent qualification.
Please contact the UAX admissions team for personalised advice on your route into the programme.
UAX offers an official Higher National Diploma in Marketing and Advertising programme delivered online, designed to equip students with skills in digital marketing, advertising, commercial communication and market research, using a flexible approach tailored to the current needs of businesses
On completion of the programme, you will be awarded the official qualification of Higher Technician in Marketing and Advertising, an officially recognised qualification valid throughout Spain that will enable you to enter the labour market or continue your higher education.
Yes. In addition to the programme’s core curriculum, students have access to supplementary training included in the tuition fees, including content relating to artificial intelligence as applied to their sector, which enables them to develop skills relevant to today’s professional environment.
Other related qualifications
We offer a wide range of courses, so you’re sure to find a programme that suits you.
