Train to become a senior marketing and advertising specialist to develop the strategies that make a difference in the business world, and join one of the most dynamic and creative professions.
Studying the Advanced Diploma in Marketing and Advertising, designed by leading companies in partnership with UAX, means investing in your employability and professional development within a growing sector.
We offer a programme developed in collaboration with the consultancy firm The Cocktail, which allows you to experience first-hand the current realities of the business world and incorporates the latest developments and tools in digital marketing.
Enjoy a genuine university experience on our campus, which covers over 1,000,000 m², featuring co-working areas, hybrid classrooms and unique spaces for socialising, learning and sport.
What will you learn?
Furthermore, you’ll be able to continue your studies with a Bachelor’s Degree in Sales and Marketing Management in just over two years.
A teaching staff comprising marketing professionals
Social Media Manager and content creator for various projects. He has collaborated with brands such as KIA, NetApp, Huawei, Braun and Gillette.
He has extensive experience in the marketing and advertising sector, having worked as a key account, branding, performance and optimisation manager for brands such as O2, Telefónica, Burger King, ING and Disney.
He has more than twenty years of experience in banking, having worked in Caixabank, in the management team and in corporate banking.
Lecturer in Digital Marketing and Media and Communication Media in online mode.
Graduate in Business Administration and Management with extensive experience in the education sector. He has extensive experience in the business world, where he mainly works in management, administration and HR.
A graduate in Business Administration and Management, she combines her teaching work at the UAX with her work as an interim in the Murcia Regional Ministry of Education.
You’ll study at the Villanueva de la Cañada campus, a unique site covering more than 1 million square metres in Madrid, equipped with state-of-the-art technology. You’ll have access to essential facilities such as a gym, a café and a library, as well as computer labs, co-working spaces and modern classrooms. Request further information and book a personalised tour with our team of advisers.
Transfer students joining the 2nd year will follow the 2023/2024 syllabus, which is currently in the process of being phased out. You can see the subjects and ECTS in the following link:
Syllabus 2023-2024
MARKETING AND ADVERTISING TECHNICIAN
First Year
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| D0120801 | Economic and financial management of the company | OB | 13 |
| D0120802 | Marketing policies | OB | 13 |
| D0120803 | Digital marketing | OB | 12 |
| D0120804 | Market research | OB | 9 |
| D0120806 | Business English | OB | 5 |
| D0120807 | Personal Pathway to Employability I | OB | 5 |
| D0120808 | FFE1 | OB | 0 |
| TOTAL: | 57 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 1 |
| TOTAL: | 1 | ||
Second Year
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| D0220808 | Design and production of communication materials | OB | 10 |
| D0220809 | Media and communication channels | OB | 7 |
| D0220810 | Public relations and marketing events management | OB | 7 |
| D0220811 | Fieldwork in market research | OB | 7 |
| D0220812 | Launch of products and services | OB | 6 |
| D0220813 | Customer, consumer and user services | OB | 5 |
| D0220814 | Personal Pathway to Employability II | OB | 5 |
| D0220815 | Digitalisation in the productive sectors | OB | 3 |
| D0220816 | Sustainability applied to the production system | OB | 3 |
| D0220818 | Intermodular Marketing and Advertising Project | OB | 5 |
| D0220819 | FFE2 | OB | 0 |
| TOTAL: | 58 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 1 |
| TOTAL: | 1 | ||
List of Elective Modules
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| D0120805 | Advanced Business English (GS) | OP | 0 |
| D0220817 | Expansion of digital marketing | OP | 5 |
| TOTAL: | 5 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
Face-to-face dual training:
Under Organic Law 3/2022, from the 2024–25 academic year onwards, a number of significant changes will be introduced to the vocational training system in Spain
The new Vocational Training Act establishes two models of dual vocational training: the general model and the intensive model. The general model replaces the previous ‘classroom-based model’, and work placements will account for between 20–35% of training hours, depending on the type of vocational training. In the intensive model, companies will account for between 35–50% of the training time. All UAX Vocational Training Higher Level courses fall under the general model.
This transition to the new vocational training regulations known as Dual (a standard version for the whole country, except for the order of modules and the teaching load set by each autonomous community) affects all first-year courses in any of their formats (face-to-face or online), except for the Higher Vocational Training Course in Dietetics, which remains under the LOGSE training plan, prior to the current LOE*
Estudiando el Técnico Superior en Marketing y Publicidad, te prepararás para responder a las demandas de un sector digitalizado, trabajando con software y herramientas especializadas de marketing digital que te permitirán marcar la diferencia en tu futuro profesional.
UAX FP offers you the possibility to take a unique certification in artificial intelligence applied to digital marketing:
Aimed at students of the Higher Level Training Cycle in Marketing and Advertising by distance learning. With a practical and theoretical approach, this course will provide you with the necessary skills to apply artificial intelligence solutions in digital marketing campaigns and optimise results in business environments.
Consult your advisor and receive complementary information about the certification to resolve all your doubts and find out all the details of the programme.
You can access this Higher Level Training Cycle if:
In addition, you must have at least one of the following academic qualifications:
At UAX FP, you’ll be connected to the industry from day one through high-profile talks, attendance at industry events, masterclasses led by industry professionals and much more. You’ll take part in real-world projects with companies such as Santander and experience the day-to-day workings of an advertising agency through a workshop where you’ll tackle real-life case studies. Discover some of the companies where other UAX students have undertaken their work placements:
Once we have received it, we will contact you to confirm that you meet the legal entry requirements and to advise you on the steps to take to secure your place.
It’s that simple – send us your registration form and we’ll get in touch to help you complete your admission process!
We need to know a little about you so that we can offer you a personalised service.
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