Official qualification
Malaga
Become a professional capable of leading projects and organisations in the cultural, sports and entertainment industries. An official online master's degree aimed at those who wish to work in culture, sport, media or events from an innovative, digital and sustainable perspective.
Culture, sport and entertainment have evolved into global ecosystems capable of mobilising audiences, fostering a sense of identity, transforming cities and creating new opportunities for economic, social and technological development.
This online Master’s degree equips you to design, manage, lead and evaluate projects, events and organisations in these fields, with a particular focus on large-scale environments and contexts with an international reach.
The programme combines strategic management, digital innovation, communication, data analysis and entrepreneurship with an ethical, sustainable and impact-oriented approach.
Its cross-disciplinary approach is complemented by the opportunity to specialise in two main areas:
Throughout the programme, you will work on the design and development of projects, incorporating digital tools, data analysis and communication strategies applied to culture, sport and entertainment.
The course is based on real-world case studies, practical projects and active learning methodologies, facilitating an understanding of how organisations operate in today’s environment.
The teaching staff comprises practising professionals from institutions, cultural organisations, sports bodies and companies in the sector, who provide an up-to-date perspective closely linked to the professional world, including experts associated with organisations such as Live Nation, FYCMA, Málaga CF and other major cultural and sporting projects.
The Master’s programme is designed for those seeking flexible, officially recognised training that is compatible with their professional life, preparing you to develop your career in companies within the cultural sector, tourism businesses, sports clubs, agencies, event organisers and festivals, which incorporate events and experiences as a key part of their business model.
SYLLABUS | |||
| Subject/Subject | Character | ECTS | Timeframe |
| Management of Organisations | Compulsory | 6 | 1st four-month period |
| Economics and financial management of projects | Compulsory | 6 | 1st four-month period |
| Management, Leadership and Development of People | Compulsory | 6 | 1st four-month period |
| Data analysis and decision making | Compulsory | 6 | 1st four-month period |
| Media and Communication Management | Compulsory | 6 | 1st four-month period |
| Tourism as a dynamic phenomenon | Compulsory | 3 | 2nd four-month period |
| Management of cultural and entertainment organisations and projects | Optional | 9 | 2nd four-month period |
| Institutional and Legal Framework of Cultural Management | Elective | 3 | 2nd four-month period |
| Management of Sports and Recreational Organisations and Projects | Elective | 9 | 2nd four-month period |
| Institutional and legal framework of sport management | Elective | 3 | 2nd four-month period |
| Innovation and digital strategy | Compulsory | 3 | 2nd four-month period |
| External academic internships | PAE | 6 | 2nd four-month period |
| Master's Thesis | TFM | 6 | 2nd four-month period |
At UAX Mare Nostrum we understand that making your personal, professional and academic life compatible is essential. That is why our online methodology is designed to offer you a flexible, accessible educational experience focused on your needs:
In addition, you will have full access to the UAX Mare Nostrum campus in Malaga, where you will be able to carry out administrative procedures, resolve doubts and enjoy its facilities.
Our degree is official, verified by the Council of Universities and fully valid in Spain, as well as in the European Higher Education Area.
It is recognised by the Education Systems of Latin America, being recognised and approved by the different Ministries of Education in Latin America:
SENESCYT, MEN (MinEducation), SEP, Mescyt, among others, automatically.
The Master's Degree in Culture, Sport, Media and Entertainment Management is aimed at university graduates and professionals who wish to specialise in the management, planning and development of projects in the cultural, sport, media and entertainment sectors.
The programme is especially aimed at profiles from the fields of:
This master's degree is ideal both for those who aspire to develop their career in areas such as cultural management, sports management, event organisation, cultural tourism, media or entertainment production, as well as for those who are looking to start up or promote their own project in these constantly changing sectors.
Number of new entry places offered: 40
The Master’s programme includes compulsory external work placements (6 ECTS) aimed at applying knowledge in real-world settings within the cultural, sports and entertainment sectors.
During this period, students work on projects related to event management, communication, production, project development and team coordination, building on the skills acquired throughout the programme.
The work placements enable students to understand how organisations in the sector operate, to participate in real-world professional settings and to apply industry-specific tools and methodologies.
The programme benefits from the collaboration of organisations and bodies linked to the sector, including:
These experiences provide direct exposure to the professional environment and facilitate entry into the labour market within the cultural, sports and entertainment industries.
If you have previous relevant professional experience, you may apply for the recognition of work placement credits, subject to individual assessment.
The programme is run in collaboration with leading organisations and companies that play an active role in the training, giving students a taste of the real professional world.
The Master’s programme includes an ongoing programme of masterclasses, professional seminars and practical activities led by executives and professionals from the cultural, sports, media and entertainment sectors.
Masterclass by Hugo Albornoz, Brand Partnership Director Iberia of Superstruct Entertainment
Masterclass by Ana Gómez de Castro, CEO of Live Nation
Masterclass by Kike Pérez, manager of Málaga CF
Masterclass by Fran González and Alejandro Viedma, directors at Go Fit
Masterclass with the team from FYCMA (Málaga Exhibition and Conference Centre)
Masterclass by Ana Cabello, Rafael Pérez Estrada Foundation
Exclusive workshops on negotiation in the entertainment industry and creativity applied to communication and marketing campaigns.
All fields are required
Scholarships and financial support for studying at UAX Mare Nostrum
We know that studying is an investment. That’s why we want to remove financial barriers and make things easier for you. Fill in the form and let our advisers help you discover the scholarships, agreements and personalised financial support that best suit your situation.
Ministry of Education, Vocational Training and Sport
Find out about the scholarships and grants offered by the Ministry of Education, Vocational Training and Sport, categorised by type and level of education.
Ayuntamiento de Málaga
Programa de becas dirigido a estudiantes empadronados en Málaga que acrediten excelencia académica. Ofrece matrícula gratuita en grados y postgrados, siempre que se mantengan durante toda la experiencia académica las condiciones que dieron origen a la concesión de la beca.
Attracting Pre-doctoral Research Talent
Financial support for outstanding students who wish to carry out innovative research and contribute to the advancement of knowledge in their disciplines.
Si ya has decidido dar el paso, formaliza tu matrícula con antelación y benefíciate de una ayuda directa. Una forma de premiar tu compromiso y planificar tu futuro con ventaja.
Students from Ibero-America
This programme is aimed at Ibero-American citizens or foreign nationals legally resident in countries within the OEI’s sphere of influence. The scholarship covers a 50% discount on the total tuition fees.
Students from Ecuador
This programme is aimed at citizens with Ecuadorian nationality and/or residence who wish to study an online master’s degree in Spain. The scholarship covers a 50% discount on the total tuition fees.
2025 II Edición
Ayudas para estudiantes de FP de grado superior, grado, posgrado o máster matriculados en universidades españolas con convenio Santander. Un complemento económico para apoyarte durante la realización de tus prácticas profesionales.
Si te graduaste en UAX y ahora estás pensando en cursar una nueva titulación, queremos seguir acompañándote. Por eso te ofrecemos una ayuda del 10% sobre el importe de docencia.
Si tienes un familiar directo (hasta 2º grado) matriculado en UAX, puedes beneficiarte de una ayuda del 5% sobre el importe de docencia. Porque estudiar en familia es aún mejor.
Estudiar dos titulaciones a la vez es un reto, y queremos apoyarte. Si ya estás en UAX y te matriculas en una segunda carrera, contarás con una ayuda sobre tu reserva y matrícula.
Si quieres seguir formándote con nosotros y pasar de Ciclos Formativos a Grado, de Grado a Grado o de Grado a Postgrado, apostamos por ti con una ayuda de hasta el 25% sobre la docencia.
Si tienes un buen expediente académico, queremos reconocer tu talento con una beca pensada para estudiantes de nuevo ingreso. (Excluye grado en Medicina).
If you’re a high-performance athlete, at UAX we want to help you balance your passion with your studies. We offer specific grants that can cover up to 50% of your tuition fees.
Other related qualifications
Discover the rest of the academic programmes on offer at UAX Mare Nostrum in Málaga.
MBA Music Business
In collaboration with:
Start:
October
Length:
9 months
Degree in Business Analytics / Business Analytics
In collaboration with:
Start:
September
Length:
4 years
Degree in Artificial Intelligence and Computing
In collaboration with:
Start:
September
Length:
4 years
University Master's Degree in Big Data for Business
Start:
October
Length:
9 months
Master's Degree in Cybersecurity
Start:
October
Length:
9 months
Bachelor’s Degree in Video Game Design
Start:
September
Length:
4 years
Double Degree in CAFYD + Human Nutrition and Dietetics
Start:
September
Length:
5 years
