Máster en Dirección y Gestión de Oficina de Farmacia

You will acquire the necessary skills and competences to manage a pharmacy in a strategic, efficient and innovative way:

-Efficient management in a competitive environment: optimisation of resources, administrative, financial and operational processes.

-Adapting to change: responding to new regulations, technologies and trends in the pharmaceutical market.

Patient-centred care: identification of patient needs and personalisation of services.

- Leadership and team management: strategic decision-making, people management and human resources.

-Pharmaceutical marketing: strategies to attract and retain customers, including trade marketing and negotiation with the industry.

-Digitalisation: integration of technological tools to improve the efficiency and competitiveness of the pharmacy.

-Service innovation: design and provision of new differentiating professional services.

- Financial management: implementation of profitable and sustainable economic models, with an analytical and strategic approach.

- Logistics and operations: advanced knowledge of procurement, stock control and purchasing optimisation.

- Global vision of the sector: application of knowledge in other areas such as distribution or laboratories.

- Leadership in pharmaceutical and biotechnology companies.

- Innovative business models: evaluation and application of new forms of management and development in the pharmaceutical environment.

Luis de la Fuente Ruiz:

Degree in Pharmacy from the Complutense University of Madrid, Master MBA from Esic, Master in Marketing Management from IE, advanced course in digital marketing from the UB. He also has 11 years of experience in executive positions in the pharmaceutical industry (L'Óreal Group).

He is currently CEO at Mediformplus and advisor to pharmacies and pharmaceutical laboratories. Throughout his professional career, he has authored publications such as:

- "El ajedrez de la farmacia Club de la Farmacia" - Almirall (2018).

-Awaken pharmacy" Pharmacy Club - Almirall (2014)

-From A to Z in Pharmacy Office Management" Club de la Farmacia - Almirall (2013)

-100 questions on Effective Pharmacy Office Management Pharmacy Club - Almirall (2008)

-100 questions on Pharmaceutical Merchandising - Angelini (2006)

Materials

The MBA Pharmacy Office Management, Strategic Management and Innovation is designed to provide comprehensive training, combining different learning formats that facilitate the understanding and application of the contents.

To this end, students will have access to teaching resources, both audiovisual and written, as well as practical activities and individual work that encourage autonomous learning such as:

• Audiovisual materials: designed to reinforce theoretical concepts, including video classes, live webinars, interviews with experts, video case studies and demonstrations of digital tools.
• Written content materials: to complement learning, students will have access to a series of documents and texts that will serve as a reference throughout the programme. These materials include manuals and didactic guides and models and templates for practical use in the day-to-day management of the Pharmacy Office.
• Individual work activities: autonomous learning is key in this master's degree, so students will carry out various activities designed to reinforce the knowledge acquired and apply it in their professional practice. These activities include practical exercises, self-assessment questionnaires and case studies.
• Synchronous online seminars: these seminars will allow students to connect in real time with experts, teachers and other colleagues to resolve doubts, share experiences and analyse real cases related to strategic management and innovation in the Pharmacy Office. In addition, specific topics will be addressed through presentations and group discussions, favouring collaborative learning and the integration of knowledge in a practical way.
• Masterclass: face-to-face classes with renowned experts in the field.

Assessment system

Grading system

The student will be graded as PASS/FAIL.

The grade of pass will be given by passing 70% of the correct questions of the course test/s + Final Project graded as PASS.

Estar en posesión de un título de Licenciado o Graduado en Farmacia o de un título de Grado en Administración y Dirección de Empresas o de un título universitario con experiencia en gestión.

The Master’s programme, together with its teaching staff, is made up of practising professionals, which ensures that the course content is aligned with the realities of the sector and enables students to apply what they have learnt directly in their workplace.

An MBA in Pharmacy is a postgraduate programme that provides the management, leadership and strategic skills required to successfully run a pharmacy and pursue a career in various areas of the pharmaceutical sector.

The MBA in Pharmacy Practice Management provides specialised training to equip students with the managerial, business and strategic skills required to successfully manage a pharmacy and develop business projects within the pharmaceutical sector.

During the programme, students explore key areas such as:

• Strategic direction and management of the pharmacy: planning, organisation and decision-making geared towards business growth.
• Economic and financial management: analysis of indicators, budgetary control, profitability and resource optimisation.
• Pharmaceutical marketing and customer experience: business development, customer loyalty, communication and positioning of the pharmacy.
• Leadership and team management: talent recruitment, motivation, coordination and professional development of staff.
• Innovation and digital transformation: application of new technologies and digital strategies to enhance competitiveness.
• Purchasing, product range and category management: stock optimisation, supplier relations and commercial planning.
• Professional pharmaceutical services: design and implementation of value-added services for patients.
• Legal and regulatory framework: regulatory aspects affecting the operation of the pharmacy.
• Business development and new opportunities: identifying trends, diversification and driving forward innovative projects.

The MBA in Pharmacy Practice Management is aimed at professionals who wish to gain a strategic and business-oriented perspective on the pharmaceutical sector, as well as to develop the skills required to lead, manage and innovate within pharmacy practice and other related fields.

It is particularly aimed at:

• Pharmacy owners seeking to improve profitability, optimise management and differentiate their business model.
• Managers and assistant pharmacists who wish to take on greater responsibilities and progress to leadership roles.
• Graduates with a degree in Pharmacy interested in complementing their technical training with knowledge of management, strategy and business leadership.
• Graduates in Business Administration, Economics or related fields who wish to specialise in the pharmaceutical sector and understand how a community pharmacy operates.
• Professionals in the pharmaceutical industry working in areas such as trade marketing, market access, business development or sales management who need an in-depth understanding of the reality of community pharmacies.
• Consultants, advisers and professionals in specialised services linked to the pharmaceutical sector who wish to broaden their knowledge of the pharmaceutical business.

Thanks to its practical and cross-disciplinary approach, this MBA is suitable both for those already pursuing a career in community pharmacies and for professionals wishing to enter or progress within other areas of the pharmaceutical sector.

The course lasts 10 months.

The main difference lies in the focus:

• MBA in Pharmacy: focused on management, leadership and business strategy, preparing professionals to manage and grow a pharmacy or take on positions of responsibility.
• Master’s in Pharmaceutical Management: focused on the operational and technical management of pharmaceutical activities, with greater emphasis on processes and day-to-day operations.

In short, the MBA trains executives; the Master’s in Management trains specialists in pharmaceutical management.

Yes. The MBA in Pharmacy Management is specifically designed to provide the knowledge and skills required to manage a pharmacy efficiently, profitably and strategically.

Through modules covering areas such as finance, leadership, marketing, team management, innovation and strategic planning, the programme prepares professionals to tackle the challenges faced by pharmacies and improve their competitiveness in the market.

The MBA develops key skills for successfully leading and managing a pharmacy, including:

• Strategic management and decision-making.
• Economic and financial management.
• Leadership and team management.
• Marketing and business development.
• Negotiation and supplier management.
• Innovation and digital transformation.
• Resource planning and organisation.
• Communication and customer focus.

These skills enable organisations to improve profitability, optimise processes and adapt to changes in the pharmaceutical sector.