Official qualification
Boost your future with the UAX Online Marketing Degree. With a strategic, creative and digital approach, this programme will prepare you to lead innovative campaigns, master tools such as SEO, SEM, CRM and business simulation, and make decisions based on real data. Learn with working professionals from leading companies and access exclusive internship opportunities. Be part of the 96% of UAX students who successfully enter the job market. Study at Spain's No. 1 University in terms of employability (U-Ranking 2023, BBVA Foundation). Limited places.
Become a key player in business decision-making with UAX’s Online Bachelor’s Degree in Marketing. This programme trains professionals with a strategic and digital focus, equipping them to lead in a global and competitive environment. From day one, you’ll engage with the realities of the sector through practical training, professional tools and collaboration with experts from companies such as Wizink Bank and SigmaDos. What’s more, you’ll have access to over 8,800 work placement agreements with leading companies such as The Cocktail, Coca-Cola, Telefónica, the Big 4, Repsol, RTVE and SONY.
Develop your leadership profile with certifications in Storytelling, Analytical Thinking and Leadership, and master Agile methodologies that simulate real-world work environments. Use business simulation software to tackle real-world challenges in today’s marketing landscape. All of this is delivered 100% online, offering the flexibility to balance your studies with your personal life, without compromising on a rigorous, industry-relevant education.
UAX is a member of AACSB, the world’s largest global alliance for business education. This affiliation with leading institutions in over 100 countries guarantees degrees of excellence that are internationally recognised and offer high employability.
You’ll acquire strategic, digital and managerial skills to excel in today’s marketing landscape.
Transform the way you work with generative artificial intelligence. This micro-credential enables you to apply tools such as ChatGPT, Copilot or Gemini in information analysis, content creation and decision-making, integrating innovative solutions in an ethical and responsible way in real professional environments.
Develop your professional potential through leadership and interpersonal skills. This micro-credential provides you with the keys to manage teams, communicate effectively and solve problems in real-world environments, combining personal leadership techniques with practical productivity and collaboration tools.
A syllabus developed in collaboration with important national agencies and which brings together the latest technological innovations such as Design Thinking, Scrum, Rollplay, Gamification, etc.
Degree in Marketing
First Year
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0121600 | Oral and Written Communication | FB | 6 |
| S0121601 | Ecosystem and Digital Transformation | FB | 6 |
| S0121602 | A History of Marketing and Society | FB | 6 |
| S0121603 | Introduction to Marketing | FB | 6 |
| S0121604 | Business Organisation and Management | FB | 6 |
| TOTAL: | 30 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0121605 | Creativity and Disruptive Thinking in Marketing | FB | 6 |
| S0121606 | Fundamentals of Business Intelligence | FB | 6 |
| S0121607 | Applied Computer Science | FB | 6 |
| S0121608 | Macroeconomics | OB | 6 |
| S0121609 | Business Mathematics | OB | 6 |
| TOTAL: | 30 | ||
Second Year
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0221600 | Data analysis and visualisation | OB | 6 |
| S0221601 | Company Law | OB | 6 |
| S0221602 | Strategic Marketing | OB | 6 |
| S0221603 | Microeconomics | OB | 6 |
| S0221604 | Investment and Financing Operations | OB | 6 |
| TOTAL: | 30 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0221605 | Consumer Behaviour | OB | 6 |
| S0221606 | Business Statistics | OB | 6 |
| S0221607 | Management Skills | FB | 6 |
| S0221608 | Business English/English for Business | FB | 6 |
| S0221609 | Marketing Plan | OB | 6 |
| TOTAL: | 30 | ||
Third Year
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0321600 | E-commerce | OB | 6 |
| S0321601 | Distribution and Logistics | OB | 6 |
| S0321602 | Market Research Methods | OB | 6 |
| S0321603 | Product and Pricing Policies | OB | 6 |
| S0321604 | Retail Marketing | OB | 6 |
| TOTAL: | 30 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0321605 | Integrated Marketing Communication | OB | 6 |
| S0321606 | Sales Management and Negotiation | OB | 6 |
| S0321607 | Marketing for mobile devices/Marketing applied to mobile devices | OB | 6 |
| S0321608 | International Marketing | OB | 6 |
| TOTAL: | 24 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 6 |
| TOTAL: | 6 | ||
Year 4
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0421600 | CRM and customer service | OB | 6 |
| S0421601 | Management of Virtual Communities and Social Networks | OB | 6 |
| S0421602 | Web Measurement and Analytics / Measurement and Web Analytics | OB | 6 |
| S0421603 | Business Marketing Simulator | OB | 6 |
| TOTAL: | 24 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0421604 | External Academic Internships 1 | OB | 12 |
| S0421605 | Final-Year Project | OB | 6 |
| TOTAL: | 18 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 18 |
| TOTAL: | 18 | ||
List of Elective Modules
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0421637 | (A) Financial and Tax Law | OP | 12 |
| S0421638 | (A) Commercial Law | OP | 12 |
| TOTAL: | 24 | ||
FIRST FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0421630 | Brand Management | OP | 6 |
| S0421631 | Services Marketing | OP | 6 |
| S0421632 | Direct and Relationship Marketing | OP | 6 |
| TOTAL: | 18 | ||
SECOND FOUR-MONTH PERIOD
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0321630 | Coaching and Professional Development / Coaching and Professional Development | OP | 6 |
| S0321631 | Event Organisation | OP | 6 |
| S0421633 | Communication in a Second Foreign Language | OP | 12 |
| S0421634 | Experiential Marketing | OP | 6 |
| S0421635 | Advertising Media Planning | OP | 6 |
| S0421636 | External Academic Internships 2 | OP | 12 |
| TOTAL: | 48 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
The main reason why at UAX there are students like you is the possibility of making your personal, professional and academic life compatible. Our differential value is a methodology without barriers, focused on you and your desire to learn.
How is our methodology?
In addition, you will have the full availability of our campus in Madrid, to carry out your formalities, solve your doubts and enjoy the facilities it offers you.
By studying the Bachelor's Degree in Marketing at UAX, you can benefit from our more than 8,000 agreements and do your internship in agencies, consultancies, large consumer companies and multinationals of the stature of:
In addition, each student has Career Services, where we provide them with everything they need to carry out their internships and encourage contact with the professional world from the very beginning.
Recommended profile
This Degree in Online Marketing is aimed at students who show an interest in the business world, in the current problems that emerge in the economic and social sphere, the ability to lead a group of people and manage human resources, and have, among others, a clear entrepreneurial vocation. In addition, they must show a capacity for study, a willingness to work and a vocation for their future profession.
As these subjects are constantly evolving, it is also essential to have an open mind to changing contents. With regard to specific characteristics, three are worth highlighting:
-Ability to analyse and synthesise in order to draw conclusions from the work carried out.
-Perceptive and spatial ability.
-Creative and innovative capacity in the face of the evolution of technological advances.
They last approximately 1.5 hours and consist of:
COMPETENT TEST: TCAP©- Test of Academic and Personal Competences.
An initial competency assessment will be carried out by means of a battery of standardised and scientifically endorsed psycho-technical and personality tests.
Estimated duration of the Online Test: 60'.
LANGUAGE TEST:
-English test for candidates with Spanish mother tongue.
Spanish test for candidates with a non-Spanish mother tongue.
Estimated duration of the Online Test: 30'.
Find out how your admission will be assessed:
Academic record: Baccalaureate or CFGS marks - 70%.
Admission test results - 30%.
Undergraduate Admissions Regulations
40 places in face-to-face mode
60 places in distance mode
Apply for your personalised credit transfer plan
Whether you’ve already completed another degree, want to switch universities, or are planning to study for a bachelor’s degree after your current course, at UAX we have the perfect plan for you.
Find out about your personalised and free credit transfer plan, designed based on the studies you’ve already completed and those you wish to study here.
Alfonso X El Sabio University has approved and published regulations in line with Royal Decree 822/2021 to govern the transfer and recognition of credits.
The flexibility of online learning, with opportunities to connect
Take your exams online wherever you are or, if you prefer, in person at our designated centres in Spain and Latin America, subject to availability and capacity.
What’s more, as a student at UAX Online, you’ll have access to our Campus Hubs – a network of exclusive physical spaces where you can study, access libraries, work in co-working areas and connect with other students. Because studying online doesn’t mean studying alone.
Campus Hubs available in: Alcobendas, Alcorcón, Valencia San Vicente, Murcia, Barcelona, Málaga, Seville and Arganda.
Access is via your UAX student card, subject to availability and the opening hours of each centre.
We need to know a little bit about you so that we can provide you with a personalised service.
All fields are required
Train with the best professionals
Digital strategy consultant. With professional experience in public administrations and private companies, he has been responsible for Digital Marketing at ILUNION. His areas of research are marketing, reputation, digital presence and AI.
Lawyer specialising in Cybercrime and Data Protection. Graduate in Law from the UNED and Master's Degree in Access to the Legal Profession from the URJC. After several years in a specialised law firm, he runs his own practice and is currently studying for a PhD.
PhD in Political Science and International Relations from the UCM, accredited by ANECA. Specialist in lobbying, with multiple academic publications and participation in international conferences on the subject.
CEO of Vivofácil, he leads more than 3,500 employees in the care of people and goods. Expert in strategy, technology, data and marketing, with 9 postgraduate degrees and experience as a consultant for Fagor Electrodomésticos and marketing teacher.
Executive coach (PCC by ICF), professor at UAX and researcher in stress management. With a degree in Audiovisual Communication and a Master's in Business Management, she combines her teaching work with consultancy for leaders and organisations.
Head of Marketing at Esradio and Libertad Digital, with more than 5 years of experience in digital strategies in media and finance. PhD student at UCM, he researches on AI applied to journalism.
Degree in Fine Arts and specialised in Design, with training in Graphic Design, Web and Digital Marketing. Currently, she leads Digital Marketing in a motorsports marketplace.
Degree in Advertising and PR, with Masters in Advertising Creativity and E-Commerce. With more than 15 years of experience in creativity and digital marketing. She leads ME GUSTA LA IDEA, a digital agency specialising in strategy and creativity.
Consultant in marketing, market research and brand strategy, with experience in agencies and multi-sector strategic projects. He combines research and creativity to design result-oriented strategies.
PhD in Communication, specialising in Digital Transformation in university education. Researcher on the impact of social networks on decision-making and social trends. Experienced in the digitalisation of companies in the tourism sector.
Marketing and advertising professional with more than 25 years of experience and 20 years as a teacher. With a degree in Sociology and a Master's in Advertising, she has worked in top-level agencies. She is currently Sales and Marketing Director at El Español de Alicante.
Industrial Engineer with Executive MBA, currently Operations Manager at "The Candy and the Toy Factory". Specialised in production, quality, maintenance and logistics, with extensive experience in multi-plant projects, business management and definition of financial KPIs.
PhD in Information Sciences from the UCM, with extensive experience in teaching and university management. Specialist in marketing, communication and competence assessment. She is a consultant in sustainable tourism and runs her own tourist accommodation business.
With a degree in online marketing you will be able to work in marketing and sales departments, as a market analyst, account manager, project manager, consultant or researcher.
You can also apply for positions as marketing director, account manager or commercial director.
With the distance learning Marketing Degree you will boost your digital knowledge, experimentation and get in touch with the industry from day one. We lead the employability rankings with 96%.
Studying online marketing at UAX enables you to:
Develop management skills and get certified in Storytelling, Analytical thinking, Disruptive Thinking & Leadership and Ethics.
You will be able to do your internship in more than 8,800 leading companies throughout Spain, such as The Cocktail consultancy, the Big4, Coca Cola and Telefónica, among many others.
With UAX's online methodology you can study wherever and whenever you want, with free timetables and access to the Virtual Campus available 24/7, compatible with your personal and professional life.
Other related qualifications
We offer a wide range of academic programmes, so you’re sure to find one that suits you.
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The Degree Monitoring and Improvement Committee is made up of:
