Degree in Business Administration and Management + Marketing

Objectives

To provide students with a sound understanding of accounting as a system for reporting a company’s financial position and financial performance. Furthermore, the course aims to teach the tools and procedures for recording accounting transactions, as well as the application of accounting principles and valuation criteria.

Prerequisites

None specified

Learning Outcomes

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedures for ensuring its quality.

Learning outcomes

Knowledge:

RK5. Understands the accounting regulations governing the financial transactions of business organisations.

Course content

1. Accounting as a system for reporting on a business’s financial position

2. Accounting as an information system for financial performance.

3. Recording accounting events: tools

4. Recording accounting transactions: procedures.

5. Application of accounting principles and valuation criteria

Training activities

P1. Lectures

P2. Interactive classes

P4. Completing assignments and solving challenges or problems

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be specified in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

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Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70 per cent; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination

REGULAR EXAMINATION PERIOD:

S1. Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40 per cent.

S2. Final knowledge assessment. Percentage: 60%.

SUPPLEMENTARY EXAMINATION SESSION:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination.

Bibliography

Supplementary:

1. Rivero Romero, José

Financial Accounting Cases

EDISOFER. 2021.

ISBN: 9788418493171

2.- Socías Salvá, Antonio

Financial Accounting: The General Chart of Accounts (4th edition)

Pirámide. 2017.

ISBN: 978-84-368-37

Objectives

To provide students with an in-depth understanding of the digital society and the smart society, as well as the technological and industrial revolution. Furthermore, the module aims to explore the concept and evolution of digital transformation, analyse emerging disruptive business models and understand the impact that digital transformation has on contemporary business strategy.

Prerequisites

None specified

Learning Outcomes

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK2. Understands the function, organisation and management of a business and its key variables.

RK8. Understands the various tools offered by the fields of computing and digital technology as a basis for implementing strategies within the organisation.

Skills:

RS1. Prepares projects and reports, both orally and in writing, in a business context.

Competence:

RODS. Develops effective communication, teamwork, analytical thinking, creativity and ethical leadership from a

cross-cutting perspective and clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself

with integrity in the professional sphere.

Description of the content

1. The digital society and the knowledge society

2. Technological and industrial revolution

3. Concept and evolution of digital transformation

4. Disruptive business models

5. The impact of digital transformation on business strategy

Training activities

P1. Lectures

P2. Interactive classes

P5. Independent study, case studies or problem-solving, literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be set out in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

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Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination

REGULAR EXAMINATION PERIOD:

S1. Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40%.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION SESSION:

Students will sit a final examination for the module on a date to be determined by the University. The final mark will be the mark obtained in the examination.

Objectives

To provide students with the basic theoretical and practical knowledge enabling them to understand the fundamentals of economics. To equip students to identify and analyse the main economic issues.

Prerequisites

None specified

Learning Outcomes

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK4. Understands the fundamental concepts and theories of economics, as well as their implications for economic policies at national and international level.

Skills:

RS3. Is able to apply tools and techniques for economic analysis in the business sector

Course description

1. An Introduction to Economics. Fundamental

.

2. The main economic objectives.

3. Individual economic agents.

4. Markets and economic institutions.

5. Economic phenomena.

6. The global economy. International economic organisations.

Learning activities

P1. Lectures

P2. Interactive classes

P5. Independent study, case studies or problem-solving, literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be set out in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

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Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination

REGULAR EXAMINATION PERIOD:

S1.- Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Percentage: 40%; of this 40%, 10% will be the mark for the Coursera course.

S2. Final knowledge assessments. Weighting: 60 per cent.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date to be determined by the University. The final mark will be the mark obtained in the examination

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Alonso Rodríguez, José Antonio (ed.)

Lessons on the World Economy. An Introduction to Development and International Economic Relations (10th edition)

Aranzadi. 2021.

ISBN: 9788413463971

2. Eduardo Pérez Gorostegui

Fundamentals of Business Economics

Ramon Areces University Press. 2014.

ISBN: 9788499611648

3. Torres López, Juan

Introduction to Economics (3rd Edition)

Pirámide. 2022.

ISBN: 9788436846775

Supplementary:

4.- Mochón Morcillo, Francisco

Economics, Theory and Policy (6th Edition)

McGraw-Hill. 2009.

ISBN: 9788448170844

Other:

5.- Krugman, Paul R. and Wells, Robin

Macroeconomics (4th edition)

5th ed. Reverté. 2022.

ISBN: 9788429128093

6. Krugman, Paul R. and Wells, Robin

Microeconomics (2nd edition)

Reverté. 2013.

ISBN: 9788429126037

7. Mankiw, N. Gregory and Taylor, Mark P.

Economics

3rd ed. Paraninfo. 2017.

ISBN: 9788428333672

8. Meza Lora, Salvador

The Asian Growth Model: An Expression of a Sui Generis Form of Capitalism

Plaza y Valdés. 2013.

ISBN: 9789707221406

9. Mochón Morcillo, Francisco

Principles of Economics (4th Edition)

4th ed. McGraw-Hill. 2010.

ISBN: 9788448172060

10. Sáiz Álvarez, José María and Del Río Sánchez, Francisco Javier (Eds.)

The Latin American Economy in the Age of Globalisation: Prospects for the 21st Century

Libros en Red. 2004.

ISBN: 9875611190

Objectives

To provide students with a solid foundation in communication skills, covering both written and oral communication, and to enhance their information literacy so that they can manage information effectively in a range of academic and professional contexts.

Prerequisites

None specified

Learning Outcomes

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK1. Understands the techniques of oral and written communication in a business context.

Course content

1. Introduction to Communication.

2. Written communication.

3. Oral communication.

4. Information literacy.

Training activities

P1. Lectures

P2. Interactive classes

P5. Independent study, case studies or problem-solving, literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be specified in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

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Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination

ASSESSMENT CRITERIA:

The assessment process will consist of verifying and evaluating the student’s acquisition of the learning outcomes. To this end, the following assessment activities will be used to determine the extent to which each of the listed learning outcomes has been mastered:

 Coursera (10%): Q2 (S1)

o Continuous assessment test (10%): Test (S1)

o Continuous assessment test (30%): podcast (S1)

To be eligible for continuous assessment, attendance must be 70 per cent or higher.

o Standard assessment (50%).

 Written exam. Minimum mark: 5 (S2)

o Supplementary examination (100%). Students who are required to sit the supplementary examination must take both parts: oral and written.

 Oral (40%). Minimum mark: 5

 Written (60%). Minimum mark: 5

REGULAR EXAMINATION SESSION:

S1.- Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Percentage: 40%.

S2. – Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination

Timetable

Click on this link to view the detailed timetable in Excel

Reading list

Core:

1. David V. Feliciano

Rules and Correct Usage of Contemporary Spanish

Tirant Humanidades. 2011.

ISBN: 9788493931605

2. Felipe Portocarrero

Profitable Writing

SM. 2001.

ISBN: 9788434876026

3. Fernando Martínez

Written Communication

Centre for Financial Studies. 2012.

ISBN: 9788445421468

4. Flora Davis

Non-verbal Communication

Alianza Editorial. 2010.

ISBN: 9788420664248

5. Jesús Mesanza

How to Write Well: Spelling and Related Topics

Editorial Esceual Española. 1995.

ISBN: 9788433106582

6. Jesús Sánchez Lobato

How to Write

Madrid: Aguilar, 2006. 2006.

ISBN: 8403097239

7. Josefa Gómez de Enterría

Business Correspondence in Spanish

SGEL. 2002.

ISBN: 9788471434265

8. Ricardo María Jiménez Yáñez

COMMUNICATION AT UNIVERSITY AND IN PROFESSIONAL LIFE

EUNSA. UNIVERSITY OF NAVARRA PUBLISHING. 2021.

ISBN: 9788431336479

9. Various Authors

THE 21ST-CENTURY PROFESSIONAL: COMMUNICATION AND LEARNING TOOLS FOR PROFESSIONAL SUCCESS

MCGRAW-HILL. 2022.

ISBN: 9788419187192

10. Various authors

How to Speak

Aguilar. 2008.

ISBN: 9788403098060

Supplementary:

11. Beatriz Lucía

Communication Skills. Training Programme

Autonomous University of Madrid. 2008.

ISBN: 9788483441190

12. Gómez de Enterría and Sánchez, Josefa

Oral Communication in the Workplace

Madrid: Arco Libros, [2008]. 2008.

ISBN: 9788476357095

13. Jesús Mesanza

Speaking and Writing Correctly: Blunders, Incorrect Usage and Doubts in Spoken and Written Spanish

WOLTERS KLUWER EDUCACION. 2009.

ISBN: 9788471979100

14. Miles Paterson

More than Words: The Power of Verbal Communication

UOC. 2011.

ISBN: 9788497889179

15. Various authors

Non-verbal Communication and Leadership

Netbiblo. 2010.

ISBN: 9788497454971

Others:

16. Gaspar González

Telephone Conversation Techniques

Edelsa. 2008.

ISBN: 9788477115595

17. Manuel Campo Vidal

Why Don’t Professionals Communicate Better?

Plaza. 2008.

ISBN: 9788401379857

18. Manuel Campo Vidal

Why don’t professionals communicate better?

RBA Libros. 2011.

ISBN: 9788490061244

19. Manuel Cifo

Oral and Written Communication in the Spanish Language

Diego Marin. 2012.

ISBN: 9788415429326

20. Marcus Tullius Cicero

The Perfect Orator

Autonomous University of Mexico. 1991.

ISBN: 9789683669841

21. Margarita Recasens

Oral Comprehension and Expression

CEAC. 2003.

ISBN: 9788432986598

Objectives

To provide students with a comprehensive understanding of the business, covering its nature and concept, its relationship with economic systems, the role of the entrepreneur in economic theory, the dynamics between ownership and control in contemporary businesses, the role of the entrepreneur in the 21st century, and business culture. In addition, students are introduced to the key functional areas within a business organisation.

Prerequisites

None specified

Learning Outcomes

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK2. Understands the function, organisation and management of the company and its key variables.

Skills:

RS1. Prepares projects and reports, both orally and in writing, in a business context.

Course content

1. The nature and concept of a company.

2. The company and economic systems.

3. The entrepreneur in economic thought.

4. The separation of ownership and control in modern businesses.

5. The entrepreneur in the 21st century. Corporate culture.

6. Introduction to the functional areas of a business

Training activities

P1. Lectures

P2. Interactive classes

P5. Independent study, case studies or problem-solving, literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be set out in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

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Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination.

REGULAR EXAMINATION PERIOD:

S1.- Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40%.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION SESSION:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination

Bibliography

Core:

1. Alfredo Cuervo García

Introduction to Business Administration

6th ed. Civitas. 2008.

ISBN: 9788447028672

2. Eduardo Perez Gorostegui

Business Management

Ramón Areces University Press. 2021.

ISBN: 9788499613970

3. Eduardo Perez Gorostegui

Business Management Practices

Ramón Areces University Press. 2021.

ISBN: 9788499613987

4. María Ángeles Montoro Sánchez, Isabel Díez Vial, Gregorio Martín de Castro

Fundamentals of Business Administration

Citivas. 2020.

ISBN: 978-84-9197-9

Objectives

The module ‘History of Marketing and Society’ is offered in the first semester of the first year and forms part of the core curriculum, carrying 6 ECTS credits. It is a module with an innovative approach, as there are few universities where it is taught using the approach we have adopted to ensure it is as educational as possible for you. It is designed to provide you not only with an understanding of the historical evolution of marketing and society, but also to help you acquire knowledge related to subjects such as microeconomics, macroeconomics and the Spanish economy in an easy, intuitive and practical way. Marketing tools have an economic basis, and in this module we’ll show you why. This ability to explain will be essential for you in the business world.

Prerequisites

None specified

Learning Outcomes

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge

RK1. Understands the role of marketing, its historical and sociological roots, and its fundamental variables.

Competence

RODS Develops effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to operate with integrity in the professional sphere.

Course description

1. Background: the great trade networks of Antiquity and the first cities.

2. The colonisation of the Mediterranean and the first trading empires: the Phoenicians, Greeks, Carthaginians and Romans

3. Trade in the Early and High Middle Ages

4. The Age of Discovery

5. The Modern Age: internationalisation, colonialism and mercantilism

6. Trade, consumption and the Industrial Revolution

7. The emergence of large-scale enterprise and the advent of scientific marketing

8. Globalisation, industrialisation and post-industrialisation in the 20th century: financial crises, world wars and trade networks

9. The present and future of globalisation: challenges and prospects

Learning activities

AP1. Lectures

AP2. Interactive classes 

AP4. Preparation of assignments or projects.  

AP5. Independent study, case studies or problem-solving, literature reviews. 

AP6. Tutoring     

AP7. Knowledge assessments  

Assessment system and criteria

Without prejudice to any other requirements that may be set out in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University shall be the sole assessment criterion, with the weighting specified in the course syllabus.

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REGULAR EXAMINATION PERIOD

SE1a.- Practical activities. Class practicals: 20%

SE1b. Practical activities. Final project: 30%

SE2. – Final knowledge assessments. Percentage: 50%

EXTRAORDINARY EXAMINATION SESSION

100% will correspond to the mark obtained in the examination held on the date of the Extraordinary Assessment Period set by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Bernstein, W.

A Splendid Exchange

Ariel. 2010.

ISBN: 9788434469020

2. Casares Ripoll, J

History of Trade

Mercasa. 2021.

ISBN: 978-84-09-313

Objectives

To achieve the learning outcomes described.

To acquire the competences detailed below.

Prerequisites

None specified

Competences

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge

RK1. Understands the role of marketing, its historical and sociological roots, and its fundamental variables.

RK16 Analyses the fundamental pillars of relationship marketing based on the creation, delivery and communication of value, as well as customer relationship management.

Skills

RC1 Designs brand strategies, grounded in empathy with the consumer and the management of their satisfaction, aimed at creating brands whose differentiation is based on the experiential.

Course content

1. Nature, scope and basic elements of marketing

2. Different approaches to marketing management and planning

3. The environment: external and internal analysis

4. Consumer purchasing behaviour

5. Market and competitive analysis

6. Market segmentation

Training activities

AP1. Lectures

AP2. Interactive classes 

AP4. Preparation of assignments or projects.  

AP5. Independent study, case studies or problem-solving, literature reviews. 

AP6. Tutoring     

AP7. Knowledge assessments  

Assessment system and criteria

Without prejudice to any other requirements that may be set out in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

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REGULAR EXAMINATION PERIOD:

SE2. Final knowledge assessments. Weighting: 50%

Final examination on the date specified by the University.

SE1a.- Practical activities: 50%, broken down as follows:

Class practicals: 20%

Group work: 20%

UAX Skill School course: 10%

Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%.

EXTRAORDINARY EXAMINATION SESSION:

100% will correspond to the mark achieved in the exam held on the date of the Special Examination Session set by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Santesmases Mestre, Miguel; Merino Sanz, María Jesús; Sánchez Herrera, Joaquín; Pintado Blanco, Teresa

Fundamentals of Marketing

Pirámide. 2018.

ISBN: 9788436840049

Supplementary:

2.- Domínguez Doncel, Alejandro; Muñoz Vera, Gemma

MARKETING METRICS

ESIC. 2010.

ISBN: 9788473567183

3.- Hernández Maestro, Rosa M.; Garrido Morgado, Álvaro; González Lucas, Ángela

MARKETING EXERCISES: EFFECTIVE TOOLS FOR DECISION-MAKING

ESIC. 2018.

ISBN: 9788417129644

4. ISRA BRAVO

THE COPYWRITING BOOK

Alienta. 2023.

ISBN: 9788413442471

5. Miguel Santesmases Mestre

MARKETING: CONCEPTS AND STRATEGIES

Pirámide. 2012.

ISBN: 9788436826135

6. Philip Kotler, Gary Armstrong

PRINCIPLES OF MARKETING

Pearson. 2018.

ISBN: 9788490356128

7. Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

MARKETING 5.0

LID. 2021.

ISBN: 9788418709876

8. José María Sainz de Vicuña Ancín

The Marketing Plan in Practice

23rd ed. ESIC. 2020.

ISBN: 9788417914684

9. Solé Moro, Mel; Campo Fernández, Jordi

Digital Marketing and E-commerce Management

ESIC. 2020.

ISBN: 9788418415234

10. TIMOTHY GRANT CARDONE

DO YOU SELL OR DO YOU SELL

POCKET EDITION. 2023.

ISBN: 9788466371797

Others:

11.- Calvo Porral, Cristina; Stanton, John L.

PRINCIPLES OF MARKETING

Esic. 2017.

ISBN: 9788417024352

12.- Lambin, Jean-Jacques

Marketing Management

2nd ed. McGraw-Hill. 2009.

ISBN: 9789701067109

Objectives

To equip students with the skills to understand and apply Business Intelligence, covering its concept and evolution, business functions and applications, and its use across various sectors. Furthermore, the course aims to provide knowledge of data mining, artificial intelligence and machine learning, as well as the use of business intelligence tools and platforms.

Prerequisites

None specified

Learning Outcomes

CB1 – Students must have demonstrated that they possess and understand knowledge in an area of study building on the foundations of general secondary education; this is typically at a level which, whilst drawing on advanced textbooks, also includes certain aspects requiring knowledge from the cutting edge of their field of study

CB2 – Students should be able to apply their knowledge to their work or profession in a professional manner and possess the skills typically demonstrated through the formulation and defence of arguments and the resolution of problems within their field of study

CB3 – Students should be able to gather and interpret relevant data (usually within their field of study) in order to make judgements that include reflection on relevant social, scientific or ethical issues

CB4 – Students should be able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences

CB5 - Students should have developed the learning skills necessary to undertake further study with a high degree of autonomy

* Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK2. Understands the function, organisation and management of a business and its key variables.

RK8. Understands the various tools offered by the fields of computing and digital technology as a basis for implementing strategies within a business.

Course content

1. The concept and evolution of Business Intelligence.

2. Functions of Business Intelligence and its application within the company.

3. Application of Business Intelligence by sector

4. Data mining

5. Artificial intelligence and machine learning

6. Business intelligence tools and platforms

Training activities

P1. Lectures

P2. Interactive classes

P4. Assignment work and solving challenges or problems

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be specified in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

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Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination.

REGULAR EXAMINATION PERIOD:

S1.- Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40%.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination.

Objectives

To introduce students to the fundamental legal concepts that are essential for understanding legal subjects and gaining a general understanding of the law. Furthermore, to provide the necessary knowledge regarding the sources of law and the interpretation and application of legal rules.

Prerequisites

None specified

Learning Outcomes

CB1 – Students have demonstrated that they possess and understand knowledge in a field of study building on the foundations of general secondary education; this is typically at a level which, whilst drawing on advanced textbooks, also includes some aspects requiring knowledge from the cutting edge of their field of study

CB2 – Students are able to apply their knowledge to their work or profession in a professional manner and possess the skills typically demonstrated through the formulation and defence of arguments and the resolution of problems within their field of study

CB3 – Students should be able to gather and interpret relevant data (usually within their field of study) in order to make judgements that include reflection on relevant social, scientific or ethical issues

CB4 – Students should be able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences

CB5 - Students should have developed the learning skills necessary to undertake further study with a high degree of autonomy

* Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK9. Understands the specific fundamentals of the legal system, the regulatory framework and professional ethics in the business sector.

Course content

1. Law as a form of organisation and as an educational system.

2. The science of law.

3. Theory of Law: the legal norm and

4. Theory of Law: the legal system.

5. Interpretation and application of the law.

6. Legal concepts.

Teaching activities

P1. Lectures

P2. Interactive classes

P5. Independent study, case or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be set out in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

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Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination.

REGULAR EXAMINATION PERIOD:

S1.- Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40%

S2. Final knowledge assessments. Percentage: 60%

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination.

Timetable

Click on this link to view the detailed timetable in Excel

Objectives

To provide students with a comprehensive understanding of the fundamentals of macroeconomics, including the analysis of aggregate demand and supply, the equilibrium between output and income, macroeconomic policies, economic stabilisation, and international economic relations.

Prerequisites

No prerequisites have been set.

Learning Outcomes

CB1 – Students have demonstrated that they possess and understand knowledge in a field of study building on the foundations of general secondary education, typically at a level which, whilst drawing on advanced textbooks, also includes some aspects requiring knowledge from the cutting edge of their field of study

CB2 – Students are able to apply their knowledge to their work or profession in a professional manner and possess the skills typically demonstrated through the formulation and defence of arguments and the resolution of problems within their field of study

CB3 – Students should be able to gather and interpret relevant data (usually within their field of study) in order to make judgements that include reflection on relevant social, scientific or ethical issues

CB4 – Students should be able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences

CB5 - Students should have developed the learning skills necessary to undertake further study with a high degree of autonomy

* Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK4. Understands the fundamental concepts and theories of economics, as well as their implications for economic policies at national and international level.

Skills:

RS3. Is able to apply tools and techniques for economic analysis in a business context

Course content

1. Fundamentals of Macroeconomics.

2. Aggregate demand and aggregate supply.

3. Equilibrium output and income.

4. Macroeconomic policies.

5. Macroeconomic stabilisation and structural adjustment.

6. International economic relations.

Learning activities

P1. Lectures

P2. Interactive classes

P4. Assignment work and problem-solving

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be specified in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

----

Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination.

REGULAR EXAMINATION PERIOD:

S1.- Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40%.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION SESSION:

Students will sit a final examination for the module on a date to be determined by the University. The final mark will be the mark obtained in the examination.

Timetable

Click on this link to view the detailed timetable in Excel

Objectives

To analyse prior mathematical knowledge and develop new concepts, methods and techniques of analysis, with the aim of applying mathematical reasoning to economic analysis.

Prerequisites

None specified.

Learning Outcomes

CB1 – Students have demonstrated that they possess and understand knowledge in a field of study building on the foundations of general secondary education; this is typically at a level which, whilst drawing on advanced textbooks, also includes some aspects requiring knowledge from the cutting edge of their field of study

CB2 – Students should be able to apply their knowledge to their work or profession in a professional manner and possess the skills typically demonstrated through the formulation and defence of arguments and the resolution of problems within their field of study

CB3 – Students should be able to gather and interpret relevant data (usually within their field of study) in order to make judgements that include reflection on relevant social, scientific or ethical issues

CB4 – Students should be able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences

CB5 - Students should have developed the learning skills necessary to undertake further study with a high degree of autonomy

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK6. Identifies the various mathematical functions and concepts related to solving systems of equations, optimisation problems

and matrix analysis.

Course description

1. Basic linear algebra. Matrices and determinants.

2. Solving systems of linear equations.

3. Real functions of one and several variables: continuity and differentiability.

4. Calculus and applications of indefinite, definite and improper integrals.

5. Unrestricted and constrained optimisation.

6. Numerical sequences and series.

Teaching activities

P1. Lectures

P2. Interactive classes

P4. Assignment work and solving challenges or problems

P5. Independent study, solving case studies or problems, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

Without prejudice to any other requirements that may be specified in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

----

Minimum compulsory attendance: To be eligible for continuous assessment, students must achieve a minimum attendance rate of 70%; if this percentage is not met, they will only be eligible for the mark stipulated for the final examination.

REGULAR EXAMINATION PERIOD:

S1.- Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40%.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION SESSION:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination.

Prerequisites

None specified

Competencies

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge

RK5. Understands the tools for fostering creativity and disruptive thinking, as well as the fundamental elements of oral and written communication in a business context.

Competencies

RODS. Develops effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to operate with integrity in the professional sphere.

Course content

1. Creativity and persuasive communication.

2. Psychology and creative techniques.

3. The creative process for generating ideas

4. Disruptive thinking: concept and evolution

5. Generating disruptive hypotheses

6. Tools for applying disruptive thinking

Training activities

AP1. Lectures

AP2. Interactive classes 

AP3a. Seminar and thematic workshop activities

AP4. Preparation of assignments or projects.  

AP5. Independent study, case studies or problem-solving, and literature reviews. 

AP6. Tutoring     

AP7. Knowledge assessments  

Assessment system and criteria

Without prejudice to any other requirements that may be set out in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

----

REGULAR EXAMINATION PERIOD

SE2.- Final knowledge assessments. Percentage: 50%

SE1a.- Practical activities. Weighting: 50%

EXTRAORDINARY EXAMINATION SESSION

100% will correspond to the mark obtained in the examination held on the date of the Extraordinary Examination Session set by the University.

Prerequisites

None specified

Competencies

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge

RK6. Is familiar with digital tools and data visualisation tools, as well as the various theories and digital models used in the preparation of documents and marketing strategies

Skills and competences

RS1 Applies the various tools offered by the digital sphere as a basis for implementing marketing strategies, as well as certain AI tools in the analysis of market and consumer data.

Competence

RC2 Produces reports and projects following the interpretation of data and information on which to base their conclusions, using IT tools or data analysis and visualisation tools applied to the field of marketing

Course content

1. Information systems, data analysis and retrieval, document management

2. Document layout using applications and the creation of templates and styles

3. Entering, managing, organising and filtering data

4. Types of charts, options and characteristics of data charts

5. Creating and setting up a complete presentation

6. Integration and manipulation of digital images

Training activities

AP1. Lectures

AP2. Interactive classes 

AP3b. ICT workshop activities

AP4. Preparation of assignments or projects.  

AP5. Independent study, case studies or problem-solving, literature reviews. 

AP6. Tutoring     

AP7. Knowledge assessments  

Assessment system and criteria

Without prejudice to any other requirements that may be set out in the relevant course syllabus, as a general rule, failure to attend more than 70 per cent of the course’s teaching activities—which require the student’s physical or virtual presence—will result in the loss of the right to continuous assessment during the standard examination period. In this case, the examination to be held during the official period set by the University will be the sole assessment criterion, with the weighting specified in the course syllabus.

----

REGULAR EXAMINATION PERIOD

SE1a: case studies, practical exercises and/or challenges. Weighting: 50%

SE2: Final knowledge assessments. Weighting: 50%

SUPPLEMENTARY EXAMINATION SESSION

The mark for this sitting will correspond to the mark obtained in the examination for that sitting.

Objectives

To provide students with a comprehensive and practical understanding of the accounting, tax and legal processes relating to the dissolution, merger, liquidation and winding-up of companies, as well as to explore in depth the different types of companies and cost allocation models. Furthermore, the course aims to develop skills in Cost-Volume-Profit analysis and in business decision-making based on specific cost models.

Prerequisites

No prerequisites have been set.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK5. Understands the accounting regulations governing the financial transactions of business organisations.

Skills:

RS4. Applies accounting information, using various technical tools to analyse the situation of companies.

Course content

1. The process of carrying out dissolutions, mergers, liquidations and wound-ups from an accounting perspective.

2. The process of carrying out dissolutions, mergers, liquidations and wound-ups from a tax and legal perspective.

3. Study of public limited companies, limited liability companies and sole traders.

4. Cost allocation models: Full-cost, Rational Allocation, Direct Costing, ABC.

5. Cost-volume-profit analysis:

6. Business management decisions based on the cost model.

Training activities

P1. Lectures

P2. Interactive classes

P4. Completing assignments and solving challenges or problems

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

REGULAR EXAMINATION SESSION:

S1. Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40 per cent.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date to be determined by the University. The final mark will be the mark obtained in the examination.

Objectives

To introduce the basic concepts of mathematics and financial valuation, to understand financial laws, to analyse short-term transactions, to value annuities and to evaluate long-term financing transactions.

Prerequisites

No prerequisites have been set.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK6. Identifies the various mathematical functions and concepts related to solving systems of equations, optimisation problems

and matrix analysis.

Skills:

RS7. Applies knowledge of financial markets and products to the company’s investment and/or financing plan.

Course description

1. Introduction to financial valuation.

2. Financial laws

3. Short-term transactions.

4. Income valuation.

5. Long-term financing transactions.

Training activities

P1. Lectures

P2. Interactive classes

P4. Completing assignments and solving challenges or problems

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

REGULAR EXAM SESSION:

S1. Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40 per cent.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination.

Objectives

To understand the fundamentals of microeconomics, analyse theories of supply and demand, study different market structures, identify market failures and evaluate public sector intervention in the economy.

Prerequisites

No prerequisites have been set.

Learning Outcomes

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK4. Understands the fundamental concepts and theories of economics, as well as their implications for economic policies at national and international level.

Skills:

RS3. Is able to apply tools and techniques for economic analysis in a business context.

Course content

1. Fundamentals of Microeconomics.

2. The theory of demand.

3. The theory of supply.

4. Market structures.

5. Market failures.

6. Public sector intervention in the economy.

Learning activities

P1. Lectures

P2. Interactive classes

P4. Assignment work and solving challenges or problems

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

REGULAR EXAMINATION SESSION:

S1. Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40%.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date to be determined by the University. The final mark will be the mark obtained in the examination.

Timetable

Click on this link to view the detailed timetable in Excel

Reading list

Core:

1. Krugman, P. & Wells, R.

Microeconomics

Reverté. 2013.

ISBN: 9781319108595

2. Pindyck, R., Rubinfeld, D.

Microeconomics, 9th edition

9th ed. Pearson. 2019.

ISBN: 9788490355749

3. Salas Velasco, M

Microeconomics with Microsoft Excel

Avicam Technical Publishing. 2017.

ISBN: 8416535868

Supplementary:

4.- Andrés González-Moralejo, A, Estruch Sanchis, De Borja, F.

Case Studies in Microeconomics: Production and Consumption Activities and Their Coordination through the Market

UPV. 2013.

ISBN: 978-84-9048-1

5.- Castillo Manzano, J.I. & Roman Collado, R.

Microeconomics through Case Studies

Pirámide. 2013.

ISBN: 9788436828924

6. Manuel Salas Velasco, M.

Mathematics for the Study of Microeconomics

Comares. 2017.

ISBN: 9788490454909

Objectives

To develop skills in responsible business management: to design and evaluate corporate social responsibility plans and social marketing campaigns; to understand new corporate responsibilities; to manage stakeholder relations; to implement responsibility standards; and to promote business ethics as a fundamental principle.

Prerequisites

No prerequisites have been set.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK9. Understands the specific fundamentals of the legal system, the regulatory framework and professional ethics in the business sector.

Skills:

RS1. Prepares projects and reports, both orally and in writing, in a business context.

Competence:

RODS. Develops effective communication, teamwork, analytical thinking, creativity and ethical leadership from a

and clearly drawing on democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Course content description

1. Responsible business management. Designing corporate social responsibility plans. Models of excellence.

2. New corporate responsibilities. Sustainability reports.

3. Social marketing. Social communication campaigns.

4. Stakeholder relations.

5. Responsibility standards.

6. Ethical considerations as the foundation of a company’s CSR.

Training activities

P1. Lectures

P2. Interactive classes

P4. Assignment work and problem-solving

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

REGULAR EXAMINATION SESSION:

S1. Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40 per cent.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination.

Objectives

KNOWLEDGE

▪ RK6. Is familiar with statistical tools, as well as digital techniques for data visualisation, and the various theories and digital models used in the preparation of marketing documents and strategies.

SPECIFIC SKILLS

▪ RS1. Applies the various tools offered by the digital sphere as a basis for implementing marketing strategies, as well as certain AI tools for analysing market and consumer data.

SKILLS

▪ RC2. Produces reports and projects following the interpretation of data and information on which to base their conclusions, using IT tools or data analysis and visualisation tools applied to the field of marketing

▪ RC4. Analyses the behaviour of economic agents in accordance with the principles of economic theory and consumer theory, with a view to drawing up a business marketing plan.

Prerequisites

None specified

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge

RK6 Understands statistical tools, as well as digital techniques for data visualisation, and the various theories and digital models used in the preparation of marketing documents and strategies

Skills and competences

RS1 Applies the various tools offered by the digital sphere as a basis for implementing marketing strategies, as well as certain AI tools in the analysis of market and consumer data.

Competencies

RC2. Produces reports and projects following the interpretation of data and information on which to base their conclusions, using IT tools or data analysis and visualisation tools applied to the field of marketing

RC4. Analyses the behaviour of economic agents in accordance with the principles of economic theory and consumer theory, with a view to drawing up a business marketing plan.

Course content

1. Fundamentals of data visualisation.

2. Visual analysis of data

3. Static data visualisation

4. Dynamic data visualisation

5. Applied visualisation tools

Training activities

AP1. Lectures

AP2. Interactive classes 

AP3a. Seminar and thematic workshop activities

AP4. Preparation of assignments or projects.  

AP5. Independent study, case studies or problem-solving, and literature reviews. 

AP6. Tutoring     

AP7. Knowledge assessments  

Assessment system and criteria

Progress in the syllabus, activities, projects and assessment tests will be marked using a continuous assessment system.

REGULAR ASSESSMENT

- SE1b Completion of activities, projects or assignments (50%).

Assessment of the level of achievement of the learning outcomes (in terms of knowledge, skills and attitude) attained through the completion of individual and group practical activities, projects or assignments, based on assessment rubrics and observation tools previously designed and published by the lecturer:

▪ Practical work and assignments carried out in the classroom: 20%

▪ Final course project: 20%

▪ UAX Skill School: 10%

- SE2.- Final knowledge assessments (50%)

Objective knowledge assessments. These may be written or oral, essay-based, short-answer or multiple-choice, section-based and practical, etc.:

▪ Final exam (as part of the University’s official examination session): 50%

The average mark for all activities in each module must be 5.0 out of 10.0 or higher to be included in the overall mark. Similarly, the exam mark must be 5.0 out of 10.0 or higher to be included in the overall mark.

To pass the subject in the ordinary assessment period, students must achieve a final mark (weighted average) of 5.0 out of 10.0 or higher.

In the event of forfeiting the right to continuous assessment, the final mark for the module will be that obtained in the final examination. The right to continuous assessment is forfeited in the following cases:

▪ Failure to attend the Continuous Assessment Test (PEC1).

▪ Failure to attend and submit the course’s Final Project.

▪ Failure to submit at least 70 per cent of the practical work carried out in the classroom.

▪ Failure to complete the UAX Skill School activity.

RE-SIT ASSESSMENT

- SE2.- Final knowledge assessments (100%)

Objective knowledge assessments. These may be written or oral, essay-based, short-answer or multiple-choice, section-based and practical, etc.:

▪ Final exam (as part of the University’s official examination session): 100%

To pass the module in the extraordinary assessment period, students must achieve a mark of 5.0 or above out of 10.0 in the final mark (weighted average) for the module.

Timetable

Click on this link to view the detailed timetable in Excel

Further reading

Supplementary:

1. Letón Molina, Emilio; Pedromingo Marino, Alejandro

Introduction to Data Analysis in Meta-Analysis

Ediciones Díaz de Santos, S.A. 2001.

ISBN: 9788479784898

Prerequisites

None specified

Competencies

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge

RK4 Understands the concepts of quality, innovation and development as strategic priorities for modern businesses

RK9 Interprets the concepts of marketing strategy, market segmentation and market positioning in national and international contexts

RK10 Is familiar with the various tools offered by the digital sphere, as well as the fundamentals of web analytics and monitoring, for the implementation of a company’s marketing strategies.

Skills and competences

RS3. Applies branding strategies and analyses consumer satisfaction measurement plans within the context of business competitiveness

Competence

RC1 Designs brand strategies, based on empathy with the consumer and the management of their satisfaction, aimed at creating brands whose differentiation is rooted in the experiential.

Course content

1. Marketing and strategy

2. Analysis of the business environment and competition

3. Market, consumer and product portfolio analysis

4. Segmentation and positioning strategies

5. Offensive strategies

6. Strategy evaluation, implementation and monitoring

Training activities

AP1. Lectures

AP2. Interactive classes 

AP4. Preparation of assignments or projects.  

AP5. Independent study, case studies or problem-solving, literature reviews. 

AP6. Tutoring     

AP7. Knowledge assessments  

Assessment system and criteria

REGULAR EXAM SESSION

-SE2.- Final knowledge assessments. Percentage: 50%

-SE1a.- Practical activities. Percentage: 50%

Practical work and assignments completed in class: 20%

Final assignment: 20%

Coursera USS: 10%

EXTRA SESSION

100% of the mark will be based on the official exam, the date of which will be published by the University.

Objectives

To achieve the learning outcomes described:

To understand the financial system, financial markets and investment products, as well as the most relevant statistical theories and techniques for the development of marketing strategies and market research.

To acquire the following skills:

To produce reports and projects following the interpretation of data and information on which to base their conclusions, using IT tools or data analysis and visualisation tools applied to the field of marketing.

To analyse the financial system, financial markets and investment products in order to facilitate investment and financing within the field of marketing.

Prerequisites

None specified

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

Knowledge:

RK3. Understands the financial system, financial markets and investment products, as well as the most relevant statistical theories and techniques for the development of marketing strategies and market research

Competencies:

RC2. Prepares reports and projects following the interpretation of data and information on which to base their conclusions, using IT tools or data analysis and visualisation tools applied to the field of marketing

RC5 Analyses the financial system, financial markets and investment products to facilitate investment and financing in the field of marketing

Course content

1. The financial structure of a company.

2. Methods for valuing and selecting investments.

3. Internal financing.

4. External financing.

5. Special forms of financing

Training activities

AP1. Lectures

AP2. Interactive classes

AP4. Project development and problem-solving

AP5. Independent study, case studies, problem-solving and literature review

AP6. Tutoring

AP7. Knowledge assessments

Assessment system and criteria

REGULAR EXAM SESSION:

SE2. Final knowledge assessments. Percentage: 50%

SE1a. Practical activities. Percentage: 50%

SUPPLEMENTARY EXAMINATION PERIOD:

100% of the mark will be based on the official examination, the date of which will be published by the University.

Addendum

The timetable is indicative.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Primary:

1. GALLEGO, R. and APARICIO, A.

FINANCIAL CALCULUS. THEORY AND EXERCISES. 3rd REVISED EDITION

Paraninfo. 2017.

ISBN: 9788428340342

2.- Amat, O and Puig, X.

MASTER’S IN FINANCE: KEY CONCEPTS, FUNDAMENTALS, STRATEGIES AND OPERATIONS IN CORPORATE FINANCE

Profit Editorial. 2024.

ISBN: 9788419841001

3. BERMAN, K., KNIGHT, J. and CASE, J.

FINANCIAL INTELLIGENCE: WHAT THE NUMBERS REALLY MEAN A BUSINESS GUIDE

Sirio. 2022.

ISBN: 9788419105202

4. Calvo, A. et al.

HANDBOOK OF THE SPANISH FINANCIAL SYSTEM, 27th ED. 27th UPDATED EDITION

Ariel. 2018.

ISBN: 9788434427983

5. De Andrés, M. and Garrido, P.

FUNDAMENTALS OF CORPORATE FINANCE

Círculo Rojo. 2021.

ISBN: 9788413746852

6. García, T.

CRYPTOECONOMICS THE FUTURE OF MONEY: APPLICATIONS AND OPPORTUNITIES OF THE INTERNET OF VALUE AND THE NEW FINANCIAL SYSTEM

Lid Editorial Empresarial. 2023.

ISBN: 9788417277499

7. Ross, S. et al

Corporate Finance

McGraw-Hill. 2022.

ISBN: 9781456293000

8. Suárez, A.

Optimal Investment and Corporate Financing Decisions

22nd ed. Pirámide. 2014.

ISBN: 9788436829839

9. Vilariño, A. and Trillo, D.

Valuation of Financial Instruments

Ibergaceta Publications. 2020.

ISBN: 9788417289492

Objectives

To provide a structured and in-depth understanding of the Spanish economy, economic systems and global economic issues. This includes an analysis of the global economic structure and that of Spain in the context of the 20th and 21st centuries; in the case of Spain, it also involves an exploration of the relevant economic sectors, a study of the labour market and income distribution within the country, as well as an understanding of the role of the external sector in the Spanish economy.

Prerequisites

No prerequisites have been set.

Learning Outcomes

CB1 – Students have demonstrated that they possess and understand knowledge in an area of study building on the foundations of general secondary education; this is typically at a level which, whilst drawing on advanced textbooks, also includes some aspects requiring knowledge from the cutting edge of their field of study

CB2 – Students should be able to apply their knowledge to their work or profession in a professional manner and possess the skills typically demonstrated through the formulation and defence of arguments and the resolution of problems within their field of study

CB3 – Students should be able to gather and interpret relevant data (usually within their field of study) in order to make judgements that include reflection on relevant social, scientific or ethical issues

CB4 – Students should be able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences

CB5 - Students should have developed the learning skills necessary to undertake further study with a high degree of autonomy

Learning outcomes

Knowledge:

RK4. Understands the fundamental concepts and theories of economics, as well as their implications for economic policies at national and international levels.

Course content

1. Fundamentals of Economic Structure. Economic systems.

2. Economic integration. International finance.

3. Major global economic issues.

4. The Spanish economy in the 20th century. The economic sectors of the Spanish economy.

5. The labour market in the Spanish economy. Income distribution in the Spanish economy

6. The external sector of the Spanish economy.

Learning activities

P1. Lectures

P2. Interactive classes

P4. Completing assignments and solving challenges or problems

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

REGULAR EXAM SESSION:

S1. Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40 per cent.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination.

Objectives

To equip students with the skills to use and apply statistical methods to describe, analyse and draw inferences from data.

Competencies

CB1 – Students should have demonstrated that they possess and understand knowledge in a field of study building on the foundations of general secondary education; this is typically at a level which, whilst drawing on advanced textbooks, also includes some aspects requiring knowledge from the cutting edge of their field of study

CB2 – Students should be able to apply their knowledge to their work or profession in a professional manner and possess the skills typically demonstrated through the formulation and defence of arguments and the resolution of problems within their field of study

CB3 – Students should be able to gather and interpret relevant data (usually within their field of study) in order to make judgements that include reflection on relevant social, scientific or ethical issues

CB4 – Students should be able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences

CB5 - Students should have developed the learning skills necessary to undertake further study with a high degree of autonomy

Learning outcomes

Knowledge:

RK7. Understands the fundamentals of descriptive statistics, inferential statistics and probability theory.

Course content

1. Descriptive statistics: univariate statistical variables

2. Descriptive statistics: two-dimensional statistical variables.

3. Probability theory: discrete and continuous random variables

4. Probability theory: two-dimensional random variables.

5. Statistical inference: sampling, point estimation and interval estimation,

6. Statistical inference: hypothesis testing.

Teaching activities

P1. Lectures

P2. Interactive classes

P4. Assignment work and solving challenges or problems

P5. Independent study, case studies or problem-solving, literature reviews.

P6. Tutoring

P7. Knowledge assessments

Assessment system and criteria

REGULAR EXAM SESSION:

S1. Practical activities (case studies, problem-solving and challenges, oral presentations, debates, etc.). Weighting: 40 per cent.

S2. Final knowledge assessments. Percentage: 60%.

SUPPLEMENTARY EXAMINATION PERIOD:

Students will sit a final examination for the module on a date set by the University. The final mark will be the mark obtained in the examination.