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Advanced Programme in Business Management & Sports Business

This intensive 100-hour course, in collaboration with the Consejo Superior de Deportes (CSD) and Rafa Nadal's team, is designed specifically for you, the modern athlete looking beyond momentary glory. Tailored to your needs and pace, it will provide you with the essential skills to manage your sporting and financial career successfully. Don't let lack of preparation limit your potential - it's time to take control and secure a prosperous future!

Scholarships and grants available to athletes
Start February
Length 6 weeks
Language Spanish
Modality Semipresencial
Campus Online

Unlock your potential beyond the playing field and take a leap towards your next big victory with six weeks of training led by top-level experts and athletes

5 Business Cases

With active professionals from the sports industry analysing real cases: Premier Paddle, Manchester City, Euroleague, NBA, LALIGA, etc.

6 Masterclasses

From topics such as Talent Management and Personal Branding, Bonds, Business Strategies and the Sports Industry, Marketing and Sales, Entrepreneurship in the Sports Industry and Digital Transformation and Technologies.

2 Experiences

At the Rafa Nadal Academy in Mallorca and at the UAX Chamberí Campus.

In an increasingly competitive and challenging sporting world, athletes can no longer focus solely on their performance on the field. Effective management of their finances, an understanding of the legal and regulatory environment, and the development of leadership and marketing skills have become essential to securing a prosperous future. The Advanced Programme in Business Management & Sports Business at the UAX Rafa Nadal University School is designed precisely to address these specific needs.

 

10 reasons why this programme is an invaluable investment in your career and your future  

  1.   Secure your future beyond sport: Prepare for a smooth transition to life after competition, with skills applicable across a range of fields. 
     
  2. University certificate, in collaboration with the Higher Sports Council (CSD) and FIFA.  
     
  3. Practical experience with real-life business cases
     
  4. Explore new business opportunities: Discover the dynamics of the sports market and how you can position yourself competitively within it. 
     
  5. Mentoring and educational and university guidance.  
     
  6. Innovate and become an entrepreneur in sport: Develop the mindset and tools needed to innovate and start a business within the sports sector. 
     
  7. Intensive training delivered both online and in person, at the end of the competitive season. 
     
  8. Face-to-face sessions at UAX Chamberí, the University’s new campus in the centre of Madrid, and at the Rafa Nadal Academy (Mallorca).  
     
  9. Overcome time and resource constraints: The course structure is designed to be accessible and manageable, even for athletes with busy schedules. 
     
  10. Investment in your all-round development: Not only will you gain training in business management, but you will also grow personally, increasing your value and resilience in a competitive environment.  

6 modules

Business Management and Sports Business Programme | UAX

Talent and Personal Branding

1st Module

Corporate governance. Leadership and self-awareness. Talent management. Business management skills. Educational mentoring. Labour market and career opportunities. LinkedIn secrets.

Business Management and Sports Business Programme | UAX

Sport Business and Industry

2nd Module

Competitive strategy. Business models. Corporate development. Digital transformation. The sports industry and its stakeholders. Stories of professional sport. Strategic planning.

Business Management and Sports Business Programme | UAX

Finance

3rd Module

Capital management from the start of your sporting career to retirement. Investments, investors and new capital structures. Sports taxation and taxation.

Business Management and Sports Business Programme | UAX

Marketing and Sales

4th Module

Value chain in the sports industry. Brand building. Marketing plan. Business development in Sports Clubs. The importance of Merchandising. Keys to sponsorship. Match Day management.

Business Management and Sports Business Programme | UAX

Entrepreneurship in Industry

5th Module

Detection of business opportunities. Development of a Business Plan. Financing channels for new projects. Labour and Tax Aspects of Entrepreneurship.

Business Management and Sports Business Programme | UAX

Digital transformation and technologies

6th Module

The digitalisation of sport. AI in sport. Fan management. Sports audiences. Data analysis and data management in sport. Technology applied to sports performance. Communication and social networks in sport.

Discover what our students have to say

Combining training, networking and sport, whilst highlighting the importance of training and technology before, during and after a professional athlete’s career.

Information about the diploma

The sports management sector generates 700,000 million dollars worldwide each year – 1 per cent of global GDP – offering enormous employment opportunities in both Europe and the US.

We train professionals under the guidance of experts who are already transforming the world of healthcare and the sports industry, drawing on UAX’s ethos and Rafa Nadal’s working model.

A panel of leading practising professionals

Business Management and Sports Business Programme | UAX

Enric Jové

Co-Director of the Master

CEO McCann Barcelona

Business Management and Sports Business Programme | UAX

Carlos Costa

Co-Director of the Advanced Programme in Business Management & Sports Business

Manager of Rafa Nadal and co-founder of the Rafa Nadal Academy

Business Management and Sports Business Programme | UAX

Pablo de Villota

Master's Coordinator

Sports consultant

Business Management and Sports Business Programme | UAX

Toni Nadal

Rafa Nadal’s coach

Rafa Nadal Academy

Business Management and Sports Business Programme | UAX

Mateu Alemany

General Manager

Partner companies

Business Management and Sports Business Programme | UAX
Business Management and Sports Business Programme | UAX
Business Management and Sports Business Programme | UAX

Face-to-face experiences

Business Management and Sports Business Programme | UAX

Sports Facilities - UAX Fitness Center

A unique, university-level sports club with the best facilities for multi-sport practice. Find out more

Business Management and Sports Business Programme | UAX

Rafa Nadal Academy By Movistar in Mallorca

State-of-the-art sports facilities, where you will live an on-site experience for a week. Find out more

Content relating to the Advanced Programme in Business Management & Sports Business

Business Management and Sports Business Programme | UAX

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Impacto del marketing en deportes: Beneficios y tendencias clave

Business Management and Sports Business Programme | UAX

21 / 05 / 2026

Estrategias de patrocinio y marketing en el deporte

Business Management and Sports Business Programme | UAX

28 / 05 / 2026

Marca personal y reputación digital para periodistas deportivos

Business Management and Sports Business Programme | UAX

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El mejor MBA in Sports Management de la industria

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