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This intensive 100-hour course, in collaboration with the Consejo Superior de Deportes (CSD) and Rafa Nadal's team, is designed specifically for you, the modern athlete looking beyond momentary glory. Tailored to your needs and pace, it will provide you with the essential skills to manage your sporting and financial career successfully. Don't let lack of preparation limit your potential - it's time to take control and secure a prosperous future!
In collaboration with:
5 Business Cases
With active professionals from the sports industry analysing real cases: Premier Paddle, Manchester City, Euroleague, NBA, LALIGA, etc.
6 Masterclasses
From topics such as Talent Management and Personal Branding, Bonds, Business Strategies and the Sports Industry, Marketing and Sales, Entrepreneurship in the Sports Industry and Digital Transformation and Technologies.
2 Experiences
At the Rafa Nadal Academy in Mallorca and at the UAX Chamberí Campus.
In an increasingly competitive and challenging sporting world, athletes can no longer focus solely on their performance on the field. Effective management of their finances, an understanding of the legal and regulatory environment, and the development of leadership and marketing skills have become essential to securing a prosperous future. The Advanced Programme in Business Management & Sports Business at the UAX Rafa Nadal University School is designed precisely to address these specific needs.
6 modules
Corporate governance. Leadership and self-awareness. Talent management. Business management skills. Educational mentoring. Labour market and career opportunities. LinkedIn secrets.
Competitive strategy. Business models. Corporate development. Digital transformation. The sports industry and its stakeholders. Stories of professional sport. Strategic planning.
Capital management from the start of your sporting career to retirement. Investments, investors and new capital structures. Sports taxation and taxation.
Value chain in the sports industry. Brand building. Marketing plan. Business development in Sports Clubs. The importance of Merchandising. Keys to sponsorship. Match Day management.
Detection of business opportunities. Development of a Business Plan. Financing channels for new projects. Labour and Tax Aspects of Entrepreneurship.
The digitalisation of sport. AI in sport. Fan management. Sports audiences. Data analysis and data management in sport. Technology applied to sports performance. Communication and social networks in sport.
Combining training, networking and sport, whilst highlighting the importance of training and technology before, during and after a professional athlete’s career.
In the Advanced Programme in Business Management & Sports Business we will provide you with a basic training that will prepare you to successfully manage and develop your sporting and professional career. The following are the main learning outcomes you will achieve at the end of this programme.
Objectives:
- To prepare athletes to effectively manage their career and finances.
- Develop key skills that enable them to lead and make strategic decisions.
- To ensure a sound financial future by providing specific and applicable knowledge.
- Facilitate the transition to post-competitive life with valuable business and sporting competencies.
Who should attend:
- Elite, professional and semi-professional athletes.
- Ex-athletes in these categories
Advanced Programme in Business Management & Sport Business
Year 1
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| 81172 | Business Management & Sports Business. Week 1 | OB | 1 |
| 81173 | Business Management & Sports Business. Week 2 | OB | 1 |
| 81174 | Business Management & Sports Business. Week 3 | OB | 1 |
| 81175 | Business Management & Sports Business. Week 4 | OB | 1 |
| 81176 | Business Management & Sports Business. Week 5 | OB | 1 |
| 81181 | Business Management & Sports Business. Week 6 | OB | 1 |
| TOTAL: | 6 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
This programme is aimed at athletes and former professional athletes interested in becoming professionals in the sports industry from the point of view of business and management .
The first edition of the Advanced Programme in Business Management & Sports Business of the UAX Rafa Nadal University School has 30 limited places.
To access this programme it is not necessary to have a previous university degree.
To start the admission process you must provide the following documentation:
- Curriculum vitae
- Letter of motivation
After evaluating the information provided, a personal interview will be conducted in Spanish.
*Participation subject to availability and agenda
We train professionals under the guidance of experts who are already transforming the world of healthcare and the sports industry, drawing on UAX’s ethos and Rafa Nadal’s working model.
A panel of leading practising professionals
CEO McCann Barcelona
Manager of Rafa Nadal and co-founder of the Rafa Nadal Academy
Sports consultant
Rafa Nadal Academy
General Manager
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